Category Archives: News from ADBC

Constitution Day Celebration

On June 5th the Ambassador hosted a celebration of the 168th anniversary of the Danish Constitution.

More than 600 guests were at the residence to celebrate, with Danish Minister of Defense, Claus Hjort Frederiksen, kicking off the night with the traditional constitution speech. Congressional Friends of Denmark Caucus co-chair Congressman Tom Cole then spoke about the strong bond between Denmark and the United States, which was underlined by the attendance of several members of congress.

As Warrior Week was the week leading up to the Constitution Day, a week you can read more about HERE, numerous Danish and American veterans were also in attendance. Jacob Panton-Kristiansen, a Danish wounded veteran, gave a stirring speech, which left everyone very emotional. As Ambassador Lars Lose said following the event:

“I am truly grateful that we were joined by Danish and American veterans and their families. It was a true honor for everybody here at the Embassy that we got this chance to say thank you for your service to our countries. A special shout out goes to Jacob Panton-Kristiansen who works day and night to assist his fellow Danish veterans, and who gave an incredible speech that reminded all of us of why Denmark and the US stand shoulder to shoulder around the world.”

The residence and garden had been transformed into the most incredible setting for a festive night, showcasing Danish art, food and drinks. Particularly the signature cocktails made with Danish aquavit proved very popular. Following the speeches, live jazz music was played all night, with the dance floor quickly being filled. Financial support from ADBC made the event possible, and donations from Danish suppliers of cheese, flødeboller and chocolate made sure everyone got to try a taste of Denmark.

The event will be a flagship event for the Embassy going forward, so mark your calendars for 5th of June, 2018.

New ADBC Executive Secretary

As of August 1st Lina Gandløse Hansen will be leaving her post as Commercial Counselor at the Embassy of Denmark, and thus also her position as Executive Secretary at the American Danish Business Council. She will take over the position as General Consul in Munich, Germany.

”The last three years as Executive Secretary of ADBC have been exciting and I am very happy with what we have achieved. We have built an organization and a platform with focus on trade promotion, networking and cooperation between Danish and American companies, allowing our members to gain the most from each other’s competences” says Lina Gandløse Hansen.

Lina leaves the post to Jess Møller Knudsen, who will take over Lina’s position at the Embassy. Jess is an international executive with over 10 years of senior management experience in strategic business development, sales and marketing. He has a broad commercial background, with particular experience within architecture/green build, healthcare and ICT. Currently Jess is the Consul-General and Trade Commissioner at The Royal Danish Consulate General in Toronto where he is responsible for developing new business opportunities for Danish companies in Canada.

”I am excited to take over for Lina at ADBC. It is an important organization and I look forward to getting to know ADBC and the Companies better, so we can continue promoting trade between Denmark and the US” Jess said on the takeover.

We at ADBC welcome Jess and look forward to working with him.

Increased member satisfaction with ADBC

In this and the coming newsletters, we will feature an article series focusing on the benefits of being a ADBC member, seen from a member perspective. In this first article, we will focus on the two Danish companies Terma who produce military equipment and the shipping giant Maersk.
We have asked Jay Bonitt, Vice President US Government Affairs in Maersk and Steve Williams, President and CEO in Terma North America to describe some of the reasons they are a ADBC member

Aligned Danish companies

For Jay Bonitt the ADBC provides a platform for cooperation, and he highlights the advantage of cooperating with other Danish companies.
“Membership provides an opportunity to hear about the issues and priorities of other Danish companies, and to work in tandem on issues facing Danish companies when our interests are aligned. Working with the embassy and other Danish companies strengthens efforts to get Members of Congress to join the Congressional Friends of Denmark Caucus.”

Access to important actors

Both Maersk and Terma agree that ADBC is the perfect venue for meeting important political – and business actors from both Denmark and the US. Trough ADBC companies gain access to the Danish Ambassador, Danish ministers, and senior members of the US congress, and this allows companies to be aware of the Danish government’s Washington priorities and vice versa.

Steve Williams, President and CEO of Terma North America

As Steve Williams from Terma writes: “ADBC memberships allows Terma leadership to communicate with senior Members of the US Congress and US Administration at ADBC sponsored events. ADBC provides companies such as Terma with an exceptional opportunity to engage multiple times each year with cabinet-level officials, including the Foreign, Defense, Innovation and Business Affairs, and Labor ministries. Those engagements assist with growing Danish business interests in the US, sustaining high tech jobs in both Denmark and the US, and promote Danish-US collaboration, joint research and development, and combined efforts to export.”

ADBC is a great partner

For Terma, ADBC does not just set the venue for meeting important political actors, “From pharma, life sciences, security, IT, and furniture, to food products, and even craft beers, the ADBC is a great partner for Danish industry. The ADBC is always ready to listen and always ready to assist and engage” Steve Williams, Terma.

Become a member

To become a member or hear more about what we can do for your company, please click HERE, or send an email to

The inauguration of the Congressional Friends of Denmark Caucus

Members of Congress joined the Embassy of Denmark and numerous ADBC members for the inauguration of the Danish Caucus on the Hill.

On May 19th, members and friends of the Congressional Friends of Denmark Caucus participated in the Caucus’ first event of the 155th Congress.Rep. Rick Larsen, Rep. Stacey Plaskett, Rep. Ruben Gallego, Rep. Annie Kuster and House Minority Whip Hoyer all stopped by the inaugural along with multiple Danish and US company representatives.

The event was also a chance to show a little bit of Danish beer culture as the Danish brewery Evil Twin Brewing joined for a successful beer tasting.

Ambassador of Denmark to the United States, Lars Gert Lose, made some opening remarks talking about the close relationship between Denmark and the U.S., the benefit of free trade, and the Danish and US companies’ impact on the job creation in both countries. He also thanked Members of Congress for being a part of the Caucus and enhancing the collaboration. House Minority Whip Hoyer followed up, saying that “Denmark is among the United States’ top 5 allies in the world. No doubt about it. Founder of Evil Twin Brewing, Jeppe Jarnit-Bjergsø, told his amazing personal story from the podium on how the U.S. has given him a chance to live his dream brewing beer.

ADBC Members join Congressman Hoyer and the Ambassador for a night of hockey

Thrilling game

The Ambassador had the pleasure of attending “Danish Heritage Night” at the Washington Capitals, along with Congressman Hoyer and several ADBC members. The evening proved to be a great success for both ADBC members and the Capitals, with ADBC members enjoying a rewarding opportunity to network and the Capitals beating Minnesota Wild after a thrilling game. The occasion of the “Danish Heritage Night” was the Danish Capitals player Lars Eller, who after joining the Capitals in 2016 has proven to be a hit with the fans.

The Embassy representing Denmark

Several representatives from the Embassy were also present at the game, providing fans with both information about Denmark and some entertainment. Many enthusiastic fans grabbed both flyers and asked questions about Denmark, but what seemed to be the most popular attraction was the Embassy representative dressed as a Danish Viking, with dozens of fans wanting to get their picture taken with him.

Vestas Transatlantic Company of the Year

On March 21, 2017 Danish Deputy Chief of Mission to the U.S., Lars Bo Møller, and U.S. Charges d’Affaires, Laura Lochman, presented Vestas as winner of the 2017 Transatlantic Company of the Year Award, at AmCham Denmark’s Annual Meeting and the Transatlantic Summit at Maersk Headquarters in Copenhagen.

The Danish Transatlantic Company of the Year Award recognizes the importance, contributions and positive impact of Danish companies actively investing in the United States. From a large pool of applicants, 4 finalists were nominated for their outstanding achievements in the U.S. market.
Again this year, the American Danish Business Council (ADBC) partnered with AmCham Denmark for the Transatlantic Company of the Year Award.

The Finalists

The four finalists were:

Falck is a Scandinavian-based organization with more than 100 years of experience in handling critical and vital tasks in close collaboration with local and national authorities. Having enjoyed rapid international growth in recent years, Falck currently has operations in 46 countries on six continents and more than 38,500 employees. Falck’s mission is to prevent accidents, illness and emergency situations, to rescue and assist people in emergencies quickly and competently and to rehabilitate people after illness and injury. Based on this mission, it is Falck’s vision to develop a major international business working broadly within emergency, assistance, healthcare, and safety training services.

Hartmann is one of the world’s leading manufacturers of molded-fiber packaging and machinery for producing molded-fiber packaging. Sustainability and environmental considerations are integral to Hartmann’s business model and strategy. All Hartmann’s packaging products are based on recycled paper; a renewable, CO2-neutral and biodegradable resource. Headquartered in Gentofte, Denmark, Hartmann has approximately 2,000 employees servicing our customers in the main markets of Europe, South America and North America. Founded in 1917, Hartmann celebrates its 100-year anniversary this year.

ROXUL is the North American subsidiary of ROCKWOOL International, the world’s largest manufacturer of stone wool. With approximately 10,500 employees in more than 35 countries, ROCKWOOL Group’s stone wool products and expertise are perfectly suited to tackle today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. From building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibers for insulation use, to insulation for the process industry and marine and offshore, our stone wool solutions support our stakeholders in reducing their carbon footprint.

Wind. It means the world to us.™ Vestas is the only global energy company dedicated exclusively to wind energy. Wind is our business and our passion. Founded in 1898 as a blacksmith shop in western Denmark, we started producing wind turbines in 1979, and have since gained a market-leading position with close to 82 GW of installed wind power and more than 71 GW under service across the globe, including close to 7 GW of non-Vestas turbines. Today, everyone at Vestas works to ensure that we deliver best-in-class wind energy solutions and set the pace in our industry to the benefit of our customers and our planet.

Vestas the winner

The jury, comprised of: Jørgen Bardenfleth (Arkitema); Karsten Dybvad (CEO of DI); and Majken Schultz (Professor at CBS) who in the end selected Vestas due to their growth and market position in the U.S.

Majken Schultz said: “the jury was very impressed by the growth and market position Vestas has achieved in the United States. Vestas is now no. 1 in the U.S. market for wind turbines, with a turnover of more than 4 billion Euro and 6.000 employees. Vestas is a prime example of a Danish company taking the innovations and practices developed in Denmark and using them in a global context, creating a profitable business and increasing sustainability in the process.”

In receiving the award, Morten Dyrholm, Vestas Senior VP, said: “Vestas has been active in the U.S. for 30 years, establishing one of the world’s largest wind energy production hubs in Colorado. We are proud to be recognized for our strong footprint, and that our success contributes to growth, jobs and cost-competitive, green electricity for the American people.”

Stephen Brugger, Executive Director of AmCham Denmark also expressed his view of this year’s winner: “the purpose of the award is to highlight the importance of transatlantic trade for Denmark and to showcase the good examples for others to follow. The energy sector can be volatile, and despite setbacks, Vestas has remained committed to the U.S. – investing massively and positioning the company as the market leader, which we hope will serve as an inspiration to others.”

Visit AmCham Denmark’s website
Visit Vestas website

Danish American Business Forum Annual Meeting 2017

On March 22nd the Danish American Business Forum held its annual meeting in the FOSS Innovation Center in Hillerød, Denmark. The keynote speeches commonly denominated the topic of business framework conditions under the newly appointed Trump administration, as well as the broader political landscape in general. Furthermore, Kim Vejlby Hansen, CEO, FOSS as well as Lars Marcher, President & CEO, AMBU A/S shared their thoughts on how to conduct a successful export expansion into the US market.

The forums 5 speakers were:

• Kim Vejlby Hansen, CEO, FOSS
• Lars Marcher, President & CEO, AMBU A/S
• Laura Lochman, Charge D’Affaires, US Embassy Copenhagen
• Lars Bo Møller, Deputy Chief of Mission, DK Embassy Washington DC
• Moderator: Steffen Gram, Senior International Correspondent Danmarks Radio

The speakers shared a broad agreement that, in tune with current US framework conditions, the US market should be engaged thoughtfully, yet still optimistically. As a first, the Deputy Chief Mission of the Danish Embassy in Washington, Lars Bo Møller, participated as a speaker and provided a reiteration of common themes like political uncertainty and the expansion & export potential for Danish core sectors. Lars Bo emphasized the importance of navigating through the political fog produced at the federal level while working with state level actors. Furthermore, he underscored the importance of US Congress in relation to Trumps declared stance on trade policy, and that Denmark has been and continues to be seen as a key partner.

Read more here to get a full summary of the event and the speakers remarks.

Ambassador hosts Danish Minister of Business and Deputy Assistant Secretary Tasharski for a roundtable dinner with ADBC members

Export Promotion

The Danish Minister for Industry, Business and Financial Affairs is in the United States this week for a week of promoting Danish exports, with visits in Boston, Washington D.C. and California.
In Boston the Minister visited Massachusetts Institute of Technology to learn more about how they transform their students’ ideas into innovative businesses, and how it can be used in a Danish context, to help Danish innovation and entrepreneurship.

ADBC Roundtable Dinner

The Minister then travelled to D.C. to visit to attend a roundtable dinner with several D.C. based ADBC members, hosted by the Ambassador, together with Dale Tasharski, Deputy Assistant Secretary for Europe and Eurasia at U.S. Department of Commerce.
With representatives from leading Danish and American business, discussions during the dinner focused on the important bilateral commercial relationship between Denmark and the U.S. Overall it was a night full of meaningful insights that surely will help the Minister promote transatlantic trade and cooperation in the future.
In Washington D.C. the Minister will have a number of meetings with elected officials as well as business representatives. Thereafter, the Minister will to travel to California, to help create interest in offshore wind and help pave the road for a future Denmark-California collaboration on water treatment.