Category Archives: News from Trade Council

Trade Council welcomes two new advisors

The Trade Council have long been offering Danish companies a direct connection to Washington D.C facilitating policy monitoring in the different sectors, strategic advice, and relations to U.S. Government, Congress Members, and other relevant partners. Please meet our two new team-members; Tine Hasling Rasmussen and Heidi Roborg Storgaard.

Tine Hasling Rasmussen

Tine is our new junior commercial advisor within the food and agriculture sector, and will focus on assisting Danish companies enter or accelerate on the U.S. market. Tine has a relevant commercial background specialized in business development and innovation on a global scale. This includes various positions within the Danish Trade Council under the Ministry of Foreign Affairs of Denmark as well as several stays abroad of longer periods. You are welcome to contact her at │ +1 (202) 372-5151

Heidi Roborg Storgaard

Heidi will focus specifically on assisting Danish environment and energy companies on public affairs issues. Heidi has a relevant public affairs background specialised in environment and energy. This includes positions in the Danish Energy Association’s EU office in Brussels, DONG Energy’s Global Public Affairs team, interning at the Danish Parliament’s Climate & Energy Committee, and most lately, 2 years as Environment Advisor at the European Parliament in Brussels. You are welcome to contact her at │+1 (202) 304-2636..

Trade Council establishing Waste & Recycling Advisory in the U.S.

A market opportunity

Several states and cities in the US have been given goals of no longer disposing waste at disposal sites. Instead, waste should be recycled and resource utilized. According to the Danish Trade Council in the US, if Danish companies in the waste industry join forces in coming up with total system solutions, opportunities for export will be presented. This is why the Trace Council is establishing the Waste & Recycling Advisory. It will be a sector team that will seek out actors in the American waste industry, discuss solutions and lay the foundation for potential sales.

Danish competence

The Danish companies in the industry might seem small individually compared to the big actors in the United States, which is why the Waste & Recycling Advisory will focus on whole systems and complete technologies. The same approach has been successfully applied to the District Heating industry.

To read more about this new initiative click HERE.

SelectUSA Investment Summit

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Trade Council launches Urban Solutions Platform

The Trade Council in the Ministry of Foreign Affairs recently launches a platform to promote Danish Urban Solutions. With ever growing challenges around the globe due to increasing urbanization, demand for Danish innovative, sustainable and intelligent solutions is high. The Trade Councils extensive global network provides ample opportunities for export, and with the launch of the Urban Solutions Platform, they seek to formalize a network of missions and the Danish suppliers, technical advisors and public authorities together with developers, investors and municipalities globally.

To learn more about the platform, visit the Trade Councils website by clicking HERE and join their LinkedIn page by clicking HERE.

Danish export to the U.S. expected to grow in 2017

2017 looking strong

Danish export to the U.S. is looking strong in 2017. Based on numbers from Oxford Economics and Statistics Denmark, we are expecting a growth in export at impressive 17.5 percent. The export of goods is expected to go from 52.565 million DKK in 2016 to 61.763 million DKK in 2017. These numbers are based on a projected growth in the U.S. GNP at 2.3 percent, as well as a strong exchange rate.
In 2016 the export from Denmark to the U.S. decreased by 3.1 percent. What these numbers do not show is that there was a growth in the export of pharmaceutical products, at 1.3 percent compared to 2015. Pharmaceutical products account for 55 percent of the Danish trade export. However, there was a significant decrease in the export of machines and vehicles, and this sector, which accounts for 22 percent of the Danish trade export to the US, decreased its export with 16,7 percent. The export of machines and vehicles was exceptionally strong in 2015, and thus the numbers from 2016 where actually not low, they averaged the export of the previous years.

Positive overall trend

Despite this stagnation in export in 2016, the overall trend over the last years has been a considerable growth in export of Danish products to the US, and today the US is the third biggest trade partner measured on direct trade. Furthermore, an analysis made by Danske Bank shows that the US is even more important for Denmark than these trade numbers show. In fact, the US is the second largest export market, when looking at the final destination of Danish products. For the full Danske Bank analysis, click the PDF to the right .

Overall, all numbers indicate that 2017 will be a great year for Danish export to the U.S.

Facts & Figures: Export Status and Forecast for Danish exports to the U.S.

Status on Exports

After a record year in the growth of Danish exports to the U.S. in 2015 and stagnation in 2016, Danish exports are off to yet another significant increase according to the Export Forecast from the Danish Ministry of Foreign Affairs.

In the analysis from Statistics Denmark, in 2015 Denmark’s total exports to the U.S. increased by 27.7 pct., with the increase primarily coming from an increase in the export of goods. This was a truly remarkable increase, which cemented the strong bilateral trade relations between Denmark and the U.S.
Following up on a record year like 2015 was always going to be tough and 2016 did indeed turn out to be quite the challenge overall. The estimate for the overall growth in exports to the U.S. in 2016 is currently at -2.8 pct. according to Ministry of Foreign Affairs Export Forecast, with the decrease mainly stemming from ship freight due to decreasing freight rates and the exports of machinery.

Looking ahead

However, looking ahead to 2017, the Export Forecast estimates a 17.5 pct. increase in the export of goods, with the estimate for the export of services not yet available. This indicates that by the end of 2017, the export of goods over the last 6 year will have increased by more than 36 pct.!
The Trade Council at the Embassy looks forward to helping Danish companies continue on this positive path, and we look forward to a year full of opportunities.

Danish Exports to the U.S. and change in Exchange Rate relative to 2012

Source: Danish Ministry of Foreign Affairs Export Forecast

Danish Companies to Clean American Wastewater

In a new project facilitated by the Trade Council, Danish companies are to retrofit a wastewater utility outside Chicago with Danish technologies. If the project establish foothold in the U.S., this could mean orders worth billions to Denmark in the future.

In this new project Danish companies will retrofit the Glenbard Wastewater Authority with Danish technology. Behind the project is the Water Technology Alliance (WTA) – a collaboration between leading Danish water technology manufacturers, Aarhus Vand and the Trade Council.

The project has also gained 10 million DKK in support from the MUDP.

“This project is truly a unique opportunity to show the American market how it is possible to integrate Danish technology in an American wastewater facility,” said the Consul General Jakob Andersen, who is in charge of the Trade Council’s effort to support Danish export of technologies to the U.S. within energy and environment.

The retrofitting of the wastewater utility is expected to be finished in 2019, and the project is the first of its kind in this magnitude where Danish solutions are developed and adjusted to an American plant. In the future, the retrofitting could have a great impact on Danish export of water technologies, according to Jakob Andersen.

“This is the icing on the cake after four years of intensive export promotion. There is a lot to gain, if this project gets established in the US. Specifically, it could mean orders worth billions for Danish companies,” he said.

The Danish companies participating in the project is AVK, Danfoss, DHI, Grundfos, Landia, LINAK, Nissen Energiteknik og Stjernholm. The project is being led by DHI.


Regulations and Outdated Technology

Many American wastewater treatment plants are major consumers of energy and the aim of this project is to achieve more energy neutrality and a better effluent quality.

“In addition, the purpose of this project is to develop, adjust and demonstrate Danish wastewater technology in the U.S.,” said Jacob Vind, director of the Water Technology Alliance (WTA), who among others is behind the project.

“A lot of American wastewater utilities are operated with outdated technology, and they do not yet clean the water for nutrients like nitrogen and phosphorus like we do in Denmark,” he said.

Several places in the U.S. are looking towards a tightening of the emission requirements on nitrogen and phosphorus in particular. Therefore, a lot of American wastewater treatment plants are to face new challenges.

“The American wastewater utilities must adapt to the new regulations, and that can turn out expensive, if they do not look into energy-neutral solutions. For Denmark this means a unique export opportunity, as we are technologically more advanced in this area,” said Jacob Vind.

According to the Consul General, Jakob Andersen, it is also about gradually influencing the American mentality.

“It is important for us to show that in Denmark we see wastewater treatment plants as a resource and not a burden,” he said.


Systematic Cooperation

In collaboration with Aarhus Vand the WTA is working on building and strengthening networks within the water and wastewater industry in the U.S.

“We work from a three point perspective. First, our employee form Aarhus Vand visits the American wastewater utility to determine what is needed and where we can help. Then we facilitate workshops where Danish companies present their solutions to the specific utility. Finally we invite the American company to Denmark to show them in person how this can be done,” said Jacob Vind, director of WTA.

According to Jakob Andersen it is significantly more expensive to retrofit an older wastewater treatment plant in the U.S. than in Denmark.

“The reason for the higher prices is that American projects often have too many advisors on board and too many links in the supply chain. Our goal is to offer a complete solution with both Danish suppliers and American advisors,” he said.


New Financial Model

This project has been established through close collaboration between WTA and Aarhus Vand. Both the execution and the finance make the project unique.

“This retrofitting is unique because we unify technical solutions from different Danish companies offered in community through the WTA,” said Jacob Vind.

“Beside the WTA-collaboration the financial model is also quite special. In this particular model, the utility owner does not need to provide “investment capital”. Through performance guarantees the model ensures that both the plant owner and the U.S. investors will get a share of the savings that can be achieved by using Danish water technology solutions,” he said.

The combination of the technical and financial solution is expected to have great potential in the U.S.

Agriculture & Food Technology Tour

The Danish Embassy to the United States and the Danish Innovation Centre, Silicon Valley are organising a tour to Silicon Valley and Bay Area in April 2017 for Danish companies, organisations and consultants to learn about the tech innovation in food and agriculture

Danish Hartmann, US to invest $30 million to establish packaging facility in Rolla, Mo.

Copenhagen, Denmark-based Hartmann US are going to break ground on and expand the food packaging manufacturer’s new facility in Rolla, marking the company’s first location in the United States. Hartmann’s $30 million-project is expected to create at least 50 new jobs for the area, which the company expects to fill by the start of 2017. The nearly 100-year old company employs 2,100 people globally, with operations in Europe, Israel, South America and Canada.

The Rolla facility will produce sustainably-made, molded-fiber egg cartons for the U.S. market. Cartons will be made of 100 percent recycled newspaper sourced from the Midwest and distributed nationally. Upon reaching optimal levels of production, the company expects to recycle 25,000 to 30,000 tons of post- consumer paper per year at the Rolla facility to produce fiber cartons. Hartmann’s customers include major retailers such as Kroger, Wal-Mart, and Whole Foods as well as small farms.

The company, who won a 2014-2015 European Business Award for its efforts in environmental and corporate sustainability was introduced by governor Nixon at the official opening of the plant. “By choosing to locate their first U.S. facility in Missouri, Hartmann joins a resurgent manufacturing industry that has helped increase employment in the Show-Me State to a record high,” Gov. Nixon said. “Missouri’s highly-skilled workers, central location, and pro-business climate provide a strong foundation for Hartmann to build on its success. I’m proud to welcome this global leader to Missouri as we continue to create good jobs and grow our economy.”

Among Hartmann’s first hires was Plant Manager Varon Martinez, a U.S. Army veteran based out of Fort Leonard Wood. At today’s event, Gov. Nixon presented the Show-Me Heroes Flag of Freedom award to the company for its commitment to recruiting Missouri’s military men and women seeking civilian employment.

To assist Hartmann with its new Missouri-based operations, the Missouri Department of Economic Development has offered a strategic economic incentive package that the company can receive if it meets strict job creation criteria

Governor Nixon at the opening of the new facilities in Rolla, Mo.
Governor Nixon at the opening of the new facilities in Rolla, Mo.
Nixon presenting the Show-Me Heroes Flag of Freedom award to Hartmann officials
Nixon presenting the Show-Me Heroes Flag of Freedom award to Hartmann officials

Danish District Energy Alliance attends IDEA 2016 Trade Show

The Danish District Energy Alliance, represented by Danish delegates Mr Jakob Bjerregaard and Mr Niels Malskær from the Embassy of Denmark in the U.S. attended the IDEA 2016 annual conference and trade show in St. Paul, Minnesota. The purpose of their exhibit was to showcase products as well as projects that Danish District Energy Alliance partners are involved in.

The conference was an international forum shaping the next generation of district energy, bringing together experienced global industry leaders from across North America, Europe, Asia and the Middle East to discuss and debate the state and the future of energy.

IDEA 2016 brought together companies within the sector to explore best practices in developing, owning and operating district energy, CHP & micro-grids in cities, drawing from local operations including Minnesota’s cities, utilities, campuses and medical institutions.

The DDEA stand at IDEA 2016
The DDEA stand at IDEA 2016