Category Archives: Greetings from the Ambassador


Greetings from the Ambassador

Dear members of the American-Danish Business Council,
A few extraordinary first months as Denmark’s Ambassador to the United States and Chairman of the American-Danish Business Council have gone by – time flies when surrounded by professional and inspiring people in such a beautiful country. I have now had time to settle in, and I want to emphasize a couple of great events we have hosted in collaboration with the ADBC in my first month as Ambassador.

Above all, I want to thank you for the amazing celebration of the Danish Constitution Day hosted on June 3rd. The celebration was a clear statement of our two nation’s close and long-lasting ties – both politically, commercially and personally, and was a tribute to our brave veterans for their great service and sacrifices. With over 750 guests, it was a truly outstanding and convivial day, and it was only made possible because of the American-Danish Business Council’s members’ generous support. At the event I had the pleasure of meeting many of you in person and hopefully I will soon meet the rest of you.

In addition, earlier this year in May, several members of the ADBC also participated in the EU Open House at the Embassy of Denmark. Here, residents of Washington DC and other visitors were invited to experience Danish culture and its values with inspiring and fun stands and food booths all over the Embassy’s premises. With over 6,000 guests during the day, the event was an utmost success.

Going forward, I wish all of you a wonderful summer. After the summer break, we have many exciting events coming up. Among others, I will host a dinner for the members of the ADBC in the beginning of September. This event will allow for time to meet each other and discuss the ADBC network going forward, as well as expectations for the future to come. I hope you will join me for a joyful evening. More information will come to follow on this shortly.

Yours sincerely,
Lone Wisborg
Ambassador of Denmark to the US

Greetings from the Ambassador

Dear Members of the American-Danish Business Council,

As of April 1, 2019, I can officially announce that I have assumed the position of Ambassador of Denmark to the United States. With this honor it is my privilege and pleasure to be selected as Chairman of American-Danish Business Council. In this new role, I wish to thank the previous Ambassador and my colleague, Lars Lose for his outstanding contribution in the Council’s significant growth, in number of members and in activities during his period. I look forward to continuing to advance the agenda of increasing trade and investments between the US and Denmark and to promote mutual cooperation and better working relationships between companies in our two countries.

As some of you may know, before becoming Ambassador here, I was Chief Operating Officer in the Danish Ministry of Foreign Affairs, State Secretary for Foreign Policy and earlier Ambassador to Spain.

It is truly an honor for me to be given the opportunity to represent Denmark in the United States. Denmark and the United States have enjoyed great diplomatic relations for centuries and this unique relationship has sustained economic growth on both sides of the Atlantic by creating new jobs and opportunities for engagement. I am a strong believer that trade is the pillar on which we can form the basis for further growth in our transatlantic relationship. Everyday Danes and Americans are doing business together, exchanging ideas and building relationships. All of this creates economic opportunity and that is what we strive for in the American-Danish Business Council.

Economic diplomacy is an increasingly important part of our agenda at the Embassy, and I am certain that ADBC will generate many new and exciting initiatives in the future. Examples of the Danish Government’s commitment to reinforcing our economic relations with the US are our recently established Consulate Generals in Houston, Texas and Palo Alto, California as well as a new Innovation Centre in Boston.

I look very much forward to working with ADBC to increase mutual economic prosperity and to expand and increase the visibility of American-Danish cooperation. I hope to meet all members of the American-Danish Business Council in the weeks and months to come.

Yours sincerely,
Lone Dencker Wisborg
Ambassador of Denmark to the United States

Greetings from the acting Ambassador

Dear Members of the American-Danish Business Council,

As acting Ambassador and temporary Chairman of the ADBC, I want to thank all of you for your continual collaboration and engaging work towards increasing bilateral trade and partnerships between the United States and Denmark. 2018 was a notable year for the ADBC and I have no doubt that 2019 will follow its trails – and certainly, 2019 has been off to a promising start.

First of all, we opened the year by celebrating the robust relationship between the United States and Denmark with the relaunch of the congressional Friends of Denmark Caucus. Here, we had the great pleasure of having the Danish Minister of Foreign Affairs, Anders Samuelsen, as well as Caucus co-chair, Congressman Tom Cole attending and providing insightful remarks on the ever-expanding transatlantic relationship between our two nations. The Friends of Denmark Caucus is a great support to the work and objective of the ADBC, and I believe it goes without saying that our interests are indeed mutual. Apart from the relaunch of the caucus, we have increased our network by attaining new members and I would like to express my gratitude for your interest in our network – welcome to ADBC!

Going forward, we have many intriguing events coming up, but for now, I would like to highlight the arrival of our new Ambassador, Ms. Lone Wisborg. The members of the ADBC will have an opportunity to meet Ms. Wisborg in late April were we will host an exclusive welcome reception for the ADBC at the Danish Embassy. More information will follow on this regard.


Greetings from the Ambassador

Dear Members of the American-Danish Business Council,

After three and a half extraordinary years in the US, I can now officially announce I will be returning to Denmark on January 1, 2019 to take the position as Permanent Secretary to the Danish Ministry of Foreign Affairs. I feel privileged to have been the Ambassador to the US and during my time here, the ADBC has had a particular importance and interest to me. It has been my pleasure to serve as Chairman of the ABDC, and to see the Council’s significant growth, both in number of members and in activities during the period. I believe ADBC has a strong foundation going forward, not least because of all of the members’ proactive commitment to its continued success.

I want to thank each and every one of you for your engagement and contributions. The ADBC has certainly grown to become a vital and instrumental network facilitating collaboration between US and Danish companies. Together, we have been able to advance across multiple key areas within the economic diplomacy agenda, and to create opportunities for several promising strategic partnerships spanning multiple sectors. I am confident we will continue to benefit from our collaboration to advance the agenda of increasing trade and investments between the US and Denmark – an agenda I will also continue to work for in my new position at the Danish Ministry of Foreign Affairs.

Going forward, I am proud to leave the ADBC in the hands of Ms. Lone Dencker Wisborg and I am certain that she will lead ADBC to even greater accomplishments in the years to come. Lone comes from a position as Chief Operating Officer to the Danish Ministry of Foreign Affairs, and has previously functioned as State Secretary for Foreign Policy and as Ambassador to Spain. Lone will officially start as Ambassador on April 1st, 2019. Until then, do not hesitate to reach out to Deputy Chief of Mission, Henrik Bramsen Hahn, who will hold the position of Chairman on a temporary basis.

In closing, I once again want to thank you for all of your contributions as part of the network. Thank you ADBC for long-lasting relationships and many wonderful and productive experiences.

Greetings from the Ambassador

Dear Members of the American-Danish Business Council,

I want to thank you all for an extraordinary busy and successful summer where many of you have participated in events hosted by the Embassy.

First of all, I want to take this opportunity to thank you again for an outstanding Constitution Day where we celebrated Danish warriors, a strong TransAtlantic relationship, and brought together the whole community of stakeholders that the Embassy is engaged with. We had a full house – and garden – of 700 people honouring the veterans, enjoying Danish food and drinks, and good company. This special day is only possible because of the American-Danish Business Council, and I hope that you and your invited guests enjoyed this day just as much as I did. With so much support for the Constitution Day celebration for the second year, I think that we can now say that a great tradition is established.

Apart from Constitution Day, we also had great attendance from ADBC members for the Danish participation in the Nordic Jazz festival at the Wharf and a for yet another summer party in the residency garden in honour of the Danish ice hockey player Lars Eller, who became a Stanley Cup champion with his team The Capitols. ADBC Members and other close partners of the Embassy were encouraged to bring their families for this informal gathering, and quite a few kids, although starstruck, managed to get an autograph or a picture with their new hero.

Entering into the fall, we are welcoming a few new colleagues to Embassy. Of most importance for ADBC’s defence industry members, is that we have a new Head of Defence Department at the Embassy, Rear Admiral Martin LaCour. And of most importance for ADBC’s maritime industry members, is that the Embassy has got a new Maritime Advisor, Malte Kofoed Søndergaard. For ADBC Members all together though, I am especially pleased to welcome my new Deputy Chief of Mission, Henrik Bramsen Hahn, who comes directly from a position as Denmark’s Ambassador to Mexico.

The most important date that I want to you keep in mind for now, is December 6, where we will have our yearly Christmas Cocktail Party at the Embassy. ADBC Members are just as last year encouraged to invite the contacts who are important to you. Ahead of the Christmas Cocktail Party, I will also host a special meeting for all the members of ADBC to give a briefing about the our work and to have input from our members in relation to ADBC’s work going forward. If I will not see you before, I am looking very much forward to this day.

Greetings by the Ambassador

Dear Members of the American-Danish Business Council,

Two large celebrations – Wounded Warrior Week and Constitution Day Celebration – are taking place in the beginning of June. These events are only possible because of your support as members of ADBC. I want you to know how extremely grateful I am for that.

This week – from May 28th to June 3rd, Wounded Warrior Week is taking place at Virginia Beach. Wounded Warrior Week is organized by United Services Organization (USO) as an initiative to support U.S. military veterans and their families in their recovery and well-being. The festival has therapeutic and recreational activities such as surfing, skydiving, kayaking, cycling, coastal fishing, horsemanship, workouts and music concerts. Because of the strong ties and great collaboration between American and Danish military and veterans organizations, 20 Danish veterans along with their families participated in last year’s Wounded Warrior Week for the first time.

This year, we will repeat this success in honour of our veterans. Thanks to the support from ADBC member companies, 45 Danish veterans and their families will participate in Wounded Warrior Week 2018. And this year, in addition to military veterans, police veterans from both the U.S. and Denmark will be participating.

On June 5th, we will host a big celebration of the Danish Constitution Day at my residency and garden at the Danish Embassy. Last year’s inaugural Constitution Day Celebration was a great success, and we hope that this becomes an established mid-year tradition. At the Danish Constitution Day, we invite all the Embassy’s important stakeholders from the political world, U.S. government, non-profits and businesses along with our honourable veterans. This year, we are expecting over 800 guests. I am very much looking forward to seeing most of you on this great day.

The Embassy had many successful activities in April and May, and you can read about them in this newsletter. In particular, I want to highlight our EU Open House on May 12th, as I think we really managed to make a great promotion of Denmark, Danish Culture and Danish Businesses on this sunny day. We had almost 6,000 guests visiting the Danish Embassy to experience a huge LEGO playground for the kids, delicious food and cold beers for the grownups. More Danish companies participated in this event than ever before, including LEGO, Novo Nordisk, Kelsen, Flødeboller, Arla, Joe & the Juice.

Lastly, I want to share with you that the American Chamber of Commerce (AmCham) in Denmark has asked me to join their organization as Honorary President together with the U.S. Ambassador to Denmark, Carla Sands. My expectation is that further developing the relationship between ADBC and AmCham will serve you as members in a variety of important ways. Economic diplomacy is part of the core mission at the Danish Embassy in Washington, DC. Whatever we do, we try to use our insights about and access to the political system in the United States to advance the commercial ties between Denmark and the United States. The American-Danish Business Council is an important part of that mission, and I believe that our cooperation with AmCham will strengthen our economic diplomacy efforts even more.

Greetings from the Ambassador

Dear ADBC Members:

It is with pleasure that I share this ADBC Newsletter with you, which will provide insights on the past months for both the Embassy and ADBC.

The Danish Minister for Industry, Business and Financial Affairs, Brian Mikkelsen, visited Washington D.C. and Dallas/Fort Worth, Texas in the beginning of March. Minister Brian Mikkelsen engaged with political stakeholders and several ADBC member companies. I am delighted that we can help Danish and American companies advance their mutually beneficial objectives by leveraging official Danish government visits to the United States. Our goal in ADBC is to increase trade and direct investment between Denmark a


nd the United States. A Danish Minister can open doors, establish connections and create awareness of Denmark at a high level. And having ADBC members contributing with their competencies and knowledge in a specific market is a great asset. Together, we continuously make the ties between Denmark and the United States stronger.

On a different note, recent announcements about steel and aluminum tariffs have created uncertainty amongst many companies. It is of utmost importance for me to stress that we at the Embassy will do everything we can to keep you updated on this development. You should also feel free to reach out to us at any time.

On March 19th, ADBC had its annual board meeting at the Embassy of Denmark. The board evaluated 2017 activities and achievements and agreed that ADBC is providing its members high value in executing our core mission of strengthening trade and direct investment between Denmark and the United States. In 2018, the board wishes to focus on inviting and attracting new members throughout the U.S. to the organization and consolidating our current membership base. The opening of a new Danish innovation center in Boston will help further these initiatives.

Let me remind all ADBC members to mark their calendars as ADBC has several exciting events coming up in 2018. On May 12th, we open the Embassy of Denmark for the EU Open House. On June 5th, we host our yearly Constitution Day event alongside the annual General Assembly of ADBC.

I would like to conclude by thanking all of our members for a great start in 2018 with all the best wishes and hopes for a continued great collaboration in 2018.


Ambassador Lars Lose

Greetings from the Ambassador

Dear Members of American-Danish Business Council

As we start 2018 off with great expectations and high ambitions, it is with the greatest pleasure I share this ADBC newsletter with you.

A main priority for 2018 is the exciting establishments of Royal Consulates General in both Houston and Silicon Valley. I believe it is important to be present where demand is, which is why the two new additions to the Danish presence in the US will be a great starting point for future collaborations. You can read more on our new Trade Council in Houston here, in order to understand what the trade mission can do for you.

Another addition to the Danish presence in the US is the announcement of the World’s first tech Ambassador, Mr. Casper Klynge. As development continuously evolve and business is being increasingly digitized, I hosted an event in collaboration with Mr. Klynge at the residence in start December. The interest for the event was overwhelming, serving as a clear testimony to the fact that the tech ambassador is a crucial addition to the present diplomatic scene. Read more on Klynge and his team here, in order to gain insights to the new techplomacy initiative.

Before the Holidays, I had the great pleasure to host the Christmas Cocktail Party at the residence. Once again, let me give a warm thanks to American-Danish Business Council for not only the funding and sponsoring, but also taking great part in the event. It is a true reflection of the dedication and contribution made to the network during the year. It is with the greatest pleasure I host these events and gather all friends of the Embassy. Read more on the event here.

Returning from the Holidays, 2018 took off with high pace as I had the honor to welcome minister for food and environment, Mr. Esben Lunde Larsen alongside with H.R.H. Princess Marie. During the visit, several activities revolved around reducing foodwaste, which you can read much more on here. This week I have the pleasure to welcome Foreign Minister Anders Samuelsen to Washington DC, hosting a business luncheon for top tier Danish companies on the US market. As you can read more on here, the lunch was an important preparation for Mr. Samuelsen before his meeting with US Secretary of State, Mr. Rex Tillerson.

All members of ADBC can already now mark their calendar for the EU Open House on May 12th and the Danish Constitution Day celebration on June 5th. While we are fully busy with planning more activities to come, I look forward to seeing you throughout 2018. I am sure that the year will be another productive and fruitful one for ADBC, where we will reach new highs. We are off to a great start!


Ambassador Lars Lose

Greetings from the Ambassador

Dear ADBC members,


Returning from the summer holidays, we have had some eventful months in September and October where several Danish Ministers and delegations visited Washington DC. It is with great pleasure that we host these visits at the Embassy as it shows the strong and important ties between Denmark and the United States.

In September we had the honor of welcoming both Danish Minister of Public Sector Innovation Ms. Sophie Løhde and Danish Minister of Environment & Food Mr. Esben Lunde Larsen. The focus of Minister Løhde’s visit was the digitization of the public sector in Denmark as well as exchanging views and knowledge with US stakeholders. Minister Lunde Larsen’s visit shed light on the issue of reducing food waste. In order to bring awareness to the project “Better Food for More People”, a food club was hosted at the residence to showcase how to reduce food waste.

In late October the Danish Minister of Energy, Utilities & Climate Lars Christian Lilleholt visited the US. During the four-day visit, Minister Lilleholt went to Boston, New York, and Washington DC to promote Denmark as the front-runner of sustainable energy technologies and solutions. The combination of the cost-efficiency benefits of green energy and the ambitious sustainable climate goals of many American states along the east coast creates a great opportunity for cooperation. In order to trade experiences within sustainable energy, Minister Lilleholt met with key American stakeholders promoting insights and experiences. Read more about the workshop on district heating in Boston here , and the Champions of Wind event on offshore wind energy in the US Congress here.

On a social note, let me remind all ADBC members to mark their calendars for our Christmas Cocktail Party on December 7 at the residence. I hope to welcome all of you alongside with key political stakeholders in the US. I would like to conclude by thanking all our members for a great year in 2017, and with all the best wishes and hopes for 2018. I wish you all a merry Christmas and happy New Year and look forward to continue the great collaboration in 2018.



Ambassador Lars Lose

Greetings from the Ambassador

Dear ADBC members,

It gives me great pleasure to bring this update to you. The first half of 2017 is coming to an end and what a memorable 6 months it has been, with a great number of events and important visits celebrating and strengthening the ties between Denmark and the United States.

Following the visit by the Danish Prime Minister, Mr. Lars Løkke Rasmussen, ADBC hosted a reception in Congress celebrating the close Danish-American ties with the Congressional Friends of Denmark caucus. We had the pleasure of again having caucus co-chair Congressman Hoyer attending along with Congressman Larsen and Congresswoman Plaskett. The event provided an excellent opportunity for the representatives to meet with Danish companies with interests in the United States, and it was great to see so many of you attending. You can read more about the event in this newsletter.

In continuation of our support of charitable causes, I recently attended the annual Warrior Week in Virginia Beach, which was kicked off with a reception hosted by the Governor of Virginia, Mr. Terry McAuliffe. In attendance was Secretary of Veteran Affairs, Mr. David Shulkin, Danish Minister of Defense, Mr. Claus Hjort Frederiksen, along with several ADBC members. Warrior Week is a week full of activities for wounded veterans, and we had several member companies providing generous donations in support of the Danish wounded veterans attending. The donations made it possible for them to make the trip from Denmark, and I am truly thrilled to experience such a commitment in supporting our wounded veterans. As part of the Warrior Week, I also had the joyful experience of skydiving alongside the Governor of Virginia, with us landing on the beach next to the main stage. It was truly an experience that will stick with me for a long time. You can read a lot more about Warrior Week in this newsletter.

Warrior Week was followed up by the Embassy’s new flagship event, our Constitution Day celebration. More than 600 people joined us for a night of celebration, including our wounded veterans. The evening had great speeches from our Congressional Friends of Denmark Caucus co-chair Congressman Cole and our Minister of Defense, Mr. Claus Hjort Frederiksen; and last but not least an extraordinary speech by Jacob Panton representing the Danish veterans. It was great to see so many of you attend, and I hope you all had a wonderful night. You can find a lot of great pictures in this newsletter.

I would like to conclude by thanking all our members for a great first half of 2017 and I look forward to the second half of 2017 with great anticipation of the many events to come.

I wish you all a great summer.

Ambassador Lars Lose