Category Archives: Greetings from the Ambassador


Greetings from the Ambassador

Dear Members of American-Danish Business Council

It is with pleasure that I share this ADBC Newsletter with you, which will provide insights on the past eventful months for both the Embassy and ADBC.

In this issue, you can read more about the recent visits to D.C. by a number of members of the Danish government, including our Prime Minister, Lars Løkke Rasmussen. The Danish Prime minister was just the 9th head of state to visit President Trump, which underscores the excellent Trans-Atlantic relationship Denmark and the U.S. share. On the day of his visit to the White House, the Prime Minister visited the Capitol to meet with both Senators and Members of Congress. Following these meetings and just prior to the Prime Minister meeting with President Trump, ADBC had organized a business luncheon with ADBC members for a discussion about business opportunities in the U.S. It was a great opportunity for the ADBC members and the Prime Minister alike.

ADBC also organized a successful and entertaining Danish Heritage Night with the Washington Capital, where I, in the presence of ADBC members and Congressman Hoyer, watched the Capitals win a thrilling game. We have also awarded this year’s winner of the Transatlantic Company of the Year Award in collaboration with AmCham at this year’s Transatlantic Business Summit in Copenhagen. You can read more and see pictures from both events in this newsletter.

Looking ahead ADBC have several exciting events coming up, the first being a reception May 18th in Congress celebrating the close Danish-American ties with the Congressional Friends of Denmark. The event will provide a great opportunity to meet with members of the Caucus as well as tasting excellent beer provided by Danish microbrewery Evil Twin. I encourage all members to participate in what will surely be an exciting evening.
Finally, I look forward to seeing a lot of you for our coming event in June. Firstly, in Virginia Beach for the Wounded Warriors event and then at the celebration of the Danish Constitution Day June 5th in my Residence This new annual event will be a great night of celebration and is an event I truly look forward to. You can read more about it in this newsletter.

As we’re nearing the halfway point of the year, I look back at some of the great events I have had the pleasure of attending and ahead with great anticipation of the many more events to come.

Ambassador Lars Lose

Greetings from the Ambassador

Dear Members of American-Danish Business Council


As 2017 gets underway and winter turns to spring, it is with great pleasure to share this ADBC Newsletter with you.

In this issue you can read about a fundraising event we hosted last week in the residence to support the Danish Chef Claus Meyer’s social development program. The evening was a great success. I believe that supporting programs to help people in need while promoting meaningful events for ADBC members, is incredibly rewarding.

This will not be the only charity event we hold this year. In June ADBC will host a reception to support a group of wounded Danish veterans who will be attending the “2017 Warrior Week” in Virginia Beach, VA. The week-long program will be full of activities that challenge them physically and mentally. You can read more about this exciting week and the ADBC reception in the newsletter.

This year we have also re-established the Congressional Friends of Denmark Caucus in the 115th Congress. This caucus provides an excellent platform to promote and strengthen the commercial ties between Denmark and the United States which I am certain is of great benefit to all ADBC members. An event is already planned for May 18. I hope that you will join me then by celebrating our strong Danish–American ties with a tasting of Danish beers and food and an opportunity to meet the members of the Caucus.

Finally, I would like to invite you to our upcoming “Danish Heritage Night” on March 14 at the Washington Capitals hockey game against the Minnesota Wild at Verizon Center. The night will recognize Lars Eller, a Danish player on the Caps’ team, as well as night of exciting hockey. You can find more information on how to attend in this newsletter.

These are just some of the upcoming events for ADBC members. I look forward to seeing you at these and other events this year. I am sure that 2017 will be another productive and fruitful year for ADBC. We are off to a great start!

Ambassador Lars Lose

Happy Holidays: Greetings From the Ambassador

Dear Members of American-Danish Business Council


It’s a pleasure for me to share this newsletter with you upon the end of 2016. 2016 has certainly been a great year for the American-Danish Business Council. With support from our board and our members, we have made tremendous progress. To name a few of our positive accomplishments, since fall 2015 ADBC has seen a member increase of 45 %, our amount of events and activities has doubled, and we have enhanced our member’s access to Congress by providing them the opportunity to attend events with the Congressional Friends of Denmark Caucus.

Last month, I was delighted to see several ADBC members participating in ADBC’s Annual Meeting on board the Danish Frigate HDMS Peter Willemoes in Baltimore. Also, this month I had the pleasure of hosting ADBC’s Board of Directors for our Board Meeting. In order to ensure continued growth and positive development of ADBC, a strategic priority for 2017 will be to plan activities of high quality that create value to ADBC members.

A look back at 2016 also includes the Presidential Elections. The outcome of the elections both brings new opportunities and challenges to Danish and U.S. companies. In ADBC we will continue and even strengthen our work with the new administration in order to sustain and develop the close relationship between Denmark and the U.S.

It has truly been a great year, and I am glad that I got to meet most of our members during the events in 2016. I am looking forward to engaging in several remarkable events again in 2017. All of these events contribute to one of my most vital priorities as Danish Ambassador; to ensure that the commercial relations between Denmark and the Unites States are as strong as possible.

On these words I wish to thank all of you for your valuable engagement and contribution in 2016. I am looking forward to continuing this important work in 2017. Until then I wish you all happy holidays.

Greetings from the Ambassador

Dear members,

It has indeed been a very busy month of September at the Embassy. In this newsletter we invite you to read about our latest activities.

Under the headline “Innovating Through Business Partnerships”, Their Royal Highnesses The Crown Prince Couple of Denmark together with the Minister for Business and Growth and the Minister for Environment and Food led a business delegation of almost 60 different Danish companies on an export promotional trip to Washington, D.C. and Boston.

We have been working on this export promotional tour for many months, and I am extremely grateful to see ADBC members and all the other companies, guests of companies, the organizers, and of course Their Royal Highnesses The Crown Prince Couple and the Ministers taking part in making the export promotional tour an unforgettable success. I want to thank all ADBC members in particular for contributing to this landmark event. Below you can read more about the royal visit and find some pictures from the events.

To name a few of our great activities, we started out with a welcoming reception at the Residence with the purpose to inaugurate our new art exhibition in the Residence. The first part of the export promotional tour was officially kicked off with an opening event held in U.S. Chamber of Commerce with great success. Before taking off to Boston, we had an amazing Grand Ball held at Smithsonian’s Arts and Industry Building – a wonderful evening in truly beautiful surroundings. In Boston we were delighted to invite our delegation to a range of sector events as well as a unique business luncheon in the State House, hosted by the Governor of Massachusetts, Charlie Baker.

The U.S. is a highly pivotal market for Denmark, and as Embassy it is one of our finest duties to support our talented companies in their activities on the U.S. market and to enhance the contact between Danish companies and their U.S. stakeholders.

Before the export promotional tour I was honoured to welcome some of Denmark’s soldiers wounded in war at a reception here at the Residence. Together we visited Ground Zero in New York in memory of 9/11, where after the soldiers continued their U.S. trip. It was a pleasure to experience the support from ADBC members including the financial support from ADBC to make this visit possible.

By these remarks I would like to conclude with a look towards the last part of 2016. I am delighted to know that we have several interesting ADBC activities coming up. Especially in November, as the Danish frigate Peter Willemoes arrives in Baltimore to take part in an exercise with a U.S. carrier group. On that occasion we naturally take the opportunity to showcase Danish interests onboard the frigate and invite all our ABDC members to experience this frigate while in Baltimore. More info to follow shortly.

I wish you all best,

Ambassador Lars Gert Lose

Greetings from the Ambassador

Dear ADBC members,

It is with great pleasure that I bring this update to you. We have ended the first half of 2016 on a high note with a number of events and several important visits between Denmark and the United States.

We have, among others, hosted Prime Minister Lars Løkke, who has visited twice in the first half of 2016. Both in relation to TTIP negotiations as well as partaking in the Nordic Summit hosted by President Obama at the White House.

In June, Secretary of State John Kerry paid an official visit to Denmark and Greenland. During the visit, he met with Prime Minister Lars Løkke and Minister of Foreign Affairs Kristian Jensen to discuss Artic cooperation, climate, ISIL, the political situation in Ukraine as well as trade.

In addition to these landmark events, I am also very happy to witness the tremendous progress that ADBC has been making so far this year with a substantial increase to our member base as well as the exemplary execution of our events. We have had a number of events this year, with one of my personal highlights being the reception with the Friends of Denmark Caucus and ADBC members. Democratic Whip Steny Hoyer, who has roots in Denmark, was the moving force behind the organization of this successful event, and thanks in part to his work we are confident that this partnership will flourish in years to come. If you would like an overview of our events so far this year, we have recently updated our event calendar, which can be found on the website.

The second half of 2016 is going to be just as busy and we look forward to the upcoming visit by the Royal Crown Prince Couple in September, which will require the effort of all capable hands at the Embassy. The visit is part of an export promotional tour to the U.S. visiting Washington D.C. and Boston with an entourage of 60 Danish companies.

I would like to conclude by thanking all our members for a great first half of 2016 and for the engagement and contributions we have received.
I wish you all a nice summer.

Ambassador Lars Lose

Greetings from the Ambassador

We have had a very productive month here at the embassy with several initiatives and high profile visits dominating the scope of our work in the last month.
As you know, it is a priority to ensure that ADBC is actively involved in all aspects of our Embassy activities whenever possible. We want to create value for our members and generate synergies and opportunities. The last couple of months have provided us with many occasions to do just that.

At the end of March the Danish Prime Minister visited Washington, D.C to participate in the Nuclear Security Summit. In connection with that we hosted a very successful event in collaboration with the American Chamber of Commerce on the importance of TTIP. I was pleased to see so many ADBC members in attendance and it gave us an excellent platform to highlight the strong commercial ties between Denmark and the US. You can read more about the event in this Newsletter. The CEO of Confederation of Danish Industries Karsten Dybvad joined the event and we used that occasion to release a brochure to promote Danish-American trade relations (Link) and the Prime Minister presented a new action plan for growing Danish exports to the U.S. (Link).

Recently, I was pleased to be involved in the U.S – Nordic Leaders’ Summit held here in Washington D.C. The leaders of all five Nordic countries had a summit with President Obama to address several key topics such as, Security & Defense, Migration & Refugees, Climate Change & Energy and not least Trade and TTIP. Denmark was strongly represented in both the meetings and in the joint statement. On top of that, Denmark will be taking the lead within wind and clean energy in a new bilateral agreement with the U.S (see below). You can read more about these activities and see the pictures here in the Newsletter.

Denmark’s initiatives within the offshore wind energy sector are being recognized globally and in particular by the U.S. This development was further strengthened by the signing of an MOU signed by BOEM Director Abigail Ross Hopper and I last week, which seeks to promote information sharing, best practices and policy initiatives to support development and regulation of offshore wind energy resources. The MOU signals the serious intent by the U.S. to pursue clean & green energy, an area in which Denmark is happy to share its extensive knowledge.
Danish Prime Minister Lars Løkke Rasmussen and Minister of Foreign Affairs Kristian Jensen attended a reception highlighting bi-lateral and commercial ties between Denmark and the U.S. The reception was hosted by the Embassy in collaboration with ADBC and the Congressional Friends of Denmark Caucus on May 12th. I was pleased to see so many ADBC members and congressional representatives present. The event was a great success giving ADBC members the opportunity to actively engage within political and commercial networks. You can read more about the event in the Newsletter.

To top off this great period of activity the Embassy opened its doors to the public on May 14th as part of the annual EU-Open House here in Washington D.C. The daylong event was a great success and gave several ADBC members the chance to showcase their companies to more than 3000 people. We were pleased to host Kelsen Cookies, Terma, Novo Nordisk and Novozymes.
I think it is realistic to say, that The American Danish Business Council is thriving. The Congressional Friends of Denmark Caucus initiative, the event in the American Chamber of Commerce, and our recent EU-Open house further demonstrate the platform that ADBC is able to offer its members.

Finally, I would like to welcome the two newest members of ADBC, Ferring Pharmaceuticals and Meabco A/S. I am very pleased that ADBC is reaching its goal of a 40% increase in members this year.
I would like to thank all ADBC members and staff involved for their valuable contributions without which these events and unique initiatives would not be possible. I look forward to continued collaboration.
Kindest regards
Lars Gert Lose

Greetings from the Ambassador

2016 has hit the ground running!
It started in snowy Boston in February, where I was happy to receive my American counterpart in Denmark, the American ambassador to Denmark, my friend Rufus Gifford. Rufus accompanied me on a visit to 3 successful Danish companies in New England. The tour included visiting DONG Energy in Boston, who have invested in the site permits for two major off-shore wind farms off the coast of Massachusetts and New Jersey. Additionally I was pleased to tour the Danish pharmaceutical company Novo Nordisk, who have recently announced a multi-million dollar investment in expanding their U.S. presence in West Lebanon, New Hampshire. Finally Ambassador Gifford and I were given a tour by the Danish footwear company ECCO, who I have fond ties to as they are from my home town in Denmark! I was inspired by their business strategy and excited to learn that 1 in every 4 men’s shoes sold at Nordstrom in the U.S. is an ECCO shoe!
The American-Danish Business Council is constantly striving to create stronger commercial ties between the U.S and Denmark. We are doing this through numerous ways and one of them is through hosting collaborative networking events such as our up-coming Nordic Trade Council event on the 15th of March 2016. This event is a cooperative composition of the Nordic Trade Councils and the American-Danish Business Council.
April is going to be busy. We are pleased to announce several high-level ADBC activities. We begin with a reception on April 1st with participation from the highest level of politics, where we will invite all current and potential ADBC members to celebrate what has been achieved in American-Danish business relations as well as to plan the future.
Later in April, on the 15th, the Embassy in partnership with the Library of Congress is proudly hosting the opening ceremony of Danish born photographer Jacob Riis’ (1849-1914) exhibition named –Jacob Riis: Revealing “How the Other Half Lives”. We hope to see many of our ADBC members at this event, which provides a unique chance to stress the political and cultural ties between US and Denmark.
Lastly I would like to commend the American Danish Business Council for its positive development by welcoming yet more prominent business members like Arla, Vestas, LEGO and Google and for arranging numerous trade related events for its members. We are steadily approaching our goal of 40% new members. This wouldn’t be possible without the support from our members through membership funding and sponsor packages. I would like to extend my thanks for the financial support received so far and would encourage all members to consider an even more active support of our Council.
All in all 2016 is starting to blossom in a productive and innovative way. I look forward to seeing you soon.

Lars Gert Lose.

Greetings from the Ambassador

As the year comes to an end, I want to wish all of you all the best for the holidays and the coming year.  Although I have only been in Washington a short time, I am very pleased with the progress we have made with the American-Danish Business Council.

In the beginning of the month of December, we had our annual Creative Christmas event. This year marks the 10th anniversary of Creative Christmas at the Embassy of Denmark where we celebrated what is quintessential Danish – our healthy lifestyle! This year we were joined by renowned restaurateur and chef Claus Meyer. Claus and his team had prepared a Nordic menu with hints of Danish Christmas traditions. I was very pleased to see so many of the ADBC members attend the Creative Christmas reception. In that context, I want to thank our sponsors from the American-Danish Business Council for the support and cooperation we have experienced in making Creative Christmas possible in 2015.

At the Annual Meeting we had the possibility to present the new direction of ADBC in 2016. The goals I have set for myself as Ambassador and for the Embassy are clearly focused on our role in commercial activities – creating growth and value for Danish companies in the US and facilitating more investment in Denmark from US commercial interests.  Economic Diplomacy is an important tool for achieving these goals, and ADBC is a strategic partner in this work.

Stephen Brugger from AmCham Denmark also joined us at the Annual meeting to speak about our shared goals on transatlantic cooperation, the Transatlantic Company of the Year award and increased collaboration between AmCham and ADBC.

On behalf of all of us at the Embassy and the American-Danish Business Council, I want to wish you all happy holidays and a very prosperous New Year.

I look forward to continuing our collaboration in 2016.

/Lars Gert Lose,

Greetings from the Ambassador

With trade being one of my top priorities, I am happy to report that the new trade figures released recently were very positive.  Danish export of goods to the US has grown by 25.5% so far this year.  After a downturn in 2013, export of goods to the US has risen steadily since and in 2015 the export accounts for about 34,432.2 billion Danish kroner (January-August 2015). So, the goal of the Danish government to increase exports is well in hand.

I am pleased to tell you that we had a very productive board meeting in October and have made a new ambitious strategy for the coming year.  Very importantly, we would like to increase membership by 40% by the end of 2016. We therefore ask all members to engage in our outreach strategy and bring along potential members to future events. In addition to the initiatives described in the article on the board meeting, it was very useful for me to meet the members of the board and learn more about their priorities.

We will have our last events of the year in December, which will give me the opportunity to meet with more of the ADBC members.  I will be welcoming ADBC members and other guests to the Residence for our annual Creative Christmas reception December 9th and 10th.  I am very pleased to be able to share with you and our American friends the concept of Danish “hygge”.  The theme for Creative Christmas this year is Healthy Living, featuring the renowned active Danish lifestyle and creative food culture. This year we are partnering with SOME (So Others Might Eat) as we want to share the spirit of Christmas with others less fortunate.

Later, on December 14th, we will hold the ADBC annual meeting focusing on the future strategic direction of ADBC and we will present our priorities and activities for 2016. Stephen Brugger from AmCham in Denmark will also participate with a presentation on AmCham activities in Denmark and the Transatlantic Company of the Year process. This event will also give all of you a chance to bring clients or employees from your company to the meeting.

Greetings from the Ambassador

It is an honor for me to have been given the opportunity to represent Denmark in the United States. Denmark and the United States have enjoyed constant diplomatic relations since 1801 – and consular relations since 1792.

I look forward to working with the US Government to build on the strong relationship between our countries. Likewise, I will be working closely with the American-Danish Business Council to support the Council’s efforts to increase and promote trade and investment between Denmark and the US. I intend to continue the work to bring ever increasing value to the members of ADBC.

There will be an ADBC board meeting on October 15th to discuss ways of continuing to create more value for the members and to increase the membership base. I am sure many concrete ideas will come from that meeting and I look forward to sharing those with you in the next newsletter. I have already begun discussions with the co-chair, Steve Williams, on ways of increasing sector activities.

Economic Diplomacy is also an important part of the agenda at the Embassy. I believe it is ever clearer to the Danish government – as well as many other governments – that economic relationships, as well as trade and investment between countries and geographic areas is one of the more important aspects of diplomacy. Therefore, more time and effort will be given to this important work – and ADBC will be a pillar on which to build.

We intend to intensify the crosscutting cooperation between Danish and American authorities – the administration as well as Congress – and integrate Danish-American businesses in that dialogue in order to ensure maximum effect of the economic diplomacy synergies that the Embassy and the Trade Council USA is uniquely positioned to facilitate. I look very much forward to this further development of our cooperation and the many innovative ideas and concrete results that will come out of it.

I look forward to working with ADBC to increase economic prosperity in Denmark and the US. Moreover, I agree with ADBC’s aim of raising the profile of Denmark in the US and enhancing the brand. I look forward to spending my time in Washington working to promote these goals.

I hope to meet all members of the American Danish Business Council in the weeks and months ahead.