Category Archives: News from ADBC


Greetings from the Ambassador

Dear Members of the American-Danish Business Council,

The past few months have indeed been quite eventful, I must say. As we were gearing up for yet another promising year in our bilateral relationship, a global pandemic stroke and left all of us stumbling with uncertainty about what the future might hold. These are challenging times for all of us. However, difficult times such as these can also be a catalyst for creating new ideas and solutions, and while the pandemic seems to prevail for yet some time, we have together learned new ways of working and engaging with each other. Thus, as always, the transatlantic relationship between Denmark and the US will continue to build on our strong foundation and create even stronger bonds.

A testament to this is the ADBC’s digital meeting series where we have adopted new ways of meeting with each other on public affairs agendas. On May 1, we had the pleasure to invite all of you to an exclusive virtual meeting with Congressman Tom Cole (R-OK) on current affairs in US politics with emphasis on COVID-19 and implications on global supply chains. On June 11, we welcomed Congressman Ami Bera (D-CA) for a discussion on healthcare policy during a global pandemic. After the summer vacation, we will continue our efforts in extending the platform for our members to engage, share perspectives, and learn from each other.

Virtual meetings are just one small example on how our common objectives continue despite the circumstances – and how partnerships and collaborations can grow, even in unprecedented times. As Ambassador of Denmark to the US and Chair of the ADBC, I feel incredibly encouraged by this. However, these accomplishments are only made possible through the great contributions and commitments amongst the companies of our two nations. Therefore, I want to thank each one of you for your engagement and determination – not just in your commitment to the ADBC, but also for your own work within your respective fields and sectors. To support the economy and continued growth, it is imperative that companies are maintaining their overseas ambitions and efforts, and I believe that the ADBC’s role in facilitating this is now perhaps more important than ever.

This June, I was hoping to be able to invite all of you to the Embassy to celebrate the anniversary of the Danish Constitution that has become such a wonderful tradition in the ADBC. However, this year, we are standing together by keeping our physical distance, and when the time is right and the circumstances once again allow us to gather, I look forward to welcome you again.

I wish you and your loved ones a great summer with some much-deserved time to unwind and recharge. As we continue to navigate uncertainty, I look forward to welcome all of you (virtually at least) to more exciting ADBC-events after the summer.

Yours sincerely,
Lone Dencker Wisborg
Ambassador of Denmark to the United States

Meeting with Rep. Ami Bera (D-CA) on US healthcare policy

On Thursday, June 11, the ADBC hosted a virtual meeting with Representative Ami Bera (D-CA) to discuss healthcare policy in the midst of the global COVID-19 pandemic.

Representative Bera has been representing California’s 7th congressional district in the House of Representatives since 2013. Rep. Bera is currently member of the House Foreign Affair Committee, Chair of the Asia, the Pacific and Nonproliferation Subcommittee and member of the House Science, Space and Technology Committee.

The Ambassador of Denmark to the US, Lone Wisborg, welcomed more than 20 participants who had tuned in to discuss the situation.

Hereafter, Rep. Bera provided his perspective on how the situation have and will affect the policies where issues such as reforms to the US healthcare system, AMR, international cooperation on research and development, mental illness, and much more were assessed and discussed.

After Rep. Bera’s remarks, members were offered to ask questions where the congressman elaborated on some of the main issues.

Thank you to all of our members who participated.

Virtual Meeting with Congressman Tom Cole (R-OK)

On May 1, the Embassy of Denmark and the American-Danish Business Council invited all ADBC members to an exclusive virtual meeting with Congressman Tom Cole, representing Oklahoma’s 4th congressional district since 2003.

Congressman Cole is Ranking Member in the House Rules Committee and Vice Ranking Member in the Appropriation Committee where he is also Ranking Member of the Subcommittee on Labor, Health and Human Services, Education and Related Agencies. In addition, he is also the Co-chair of the Friends of Denmark Caucus.

H.E. Lone Wisborg, Ambassador of Denmark to the US opened the meeting by greeting everyone welcome to the first event in the ABDC’s digital meeting series. Hereafter, Congressman Cole gave an elaborate presentation on current affairs in US politics with a special emphasis on the coronavirus and issues with regards to global supply chains. In the end, all ADBC have the opportunity to ask questions directly to Congressman Cole where a broad range of topics were discussed.

Thank you to all who participated and we look forward to the next virtual meeting very soon.

New digital services due to impacts of COVID-19

As a result of the current situation that prevents us from carrying out our planned physical activities in the American-Danish Business Council, we have decided to pursue other (digital) means of creating value for our members. Hence, we are launching three new initiatives that we hope you will appreciate and take part in.

Monthly virtual briefings by the Danish Embassy and other relevant stakeholders
Starting May 1, we will be hosting virtual meetings on key topics with various stakeholders. The first event on May 1 will be led by Congressman Tom Cole, who will provide his insight into the current affairs in US politics with a special emphasis on the coronavirus.

We encourage you to reach out to the ADBC if you have any ideas or requests as to whom you would like to speak and what topics to discuss in this meeting series. For any suggestions please send an email to

SoMe promotion of members
Through the Danish Embassy’s many online media channels, member organizations will now have the opportunity to receive free of charge exposure on stories that in one way or the other shed light in an otherwise serious and difficult situation. As an example, this could be a story about how a member organization is helping out in the fight against COVID-19.

ADBC’s COVID-19 Knowledge Exchange group In order for our members to keep updated on impacts and implications of the pandemic, we have created a LinkedIn group that members can join. Here we encourage members to make posts on questions/implications/issues/solutions/ideas/requests etc. in relation to COVID-19. The goal is then to create a knowledge pool that members can tap into whenever a need appears. We believe that by standing together and sharing what we know, we all come out stronger.

To join the group please follow this link.

We hope that we will all be able to meet again soon and until then we will continue to work towards our common objective of creating lasting economic relations between Denmark and the US.

ADYP focusing on gender diversity in corporate governance

On January 21, the American-Danish Young Professionals (ADYP) and the Swedish-American Chamber of Commerce (SACC) hosted the an event at the World Bank Group focusing on diversity in corporate governance and female leadership. Good corporate governance helps firms improve performance, drive growth, manage risks, attract and retain investors, and weather financial crises.

At the event, Corporate Governance Officer from the International Financial Corporation (IFC) Loty R. Salazar and her team gave a presentation of female leadership. A growing body of research shows a range of business benefits associated with gender diversity on boards and in senior leadership. Loty and her team run a worldwide program focusing on woman on boards and in business. They are contributing to building capacity, raising awareness, and adding to the knowledge base on the value of gender-diverse boards and business leadership in emerging and frontier markets.

The audience made it an insightful experience with great discussions such as parental leave, child care, and getting themselves on senior management positions at the same time. After the presentation, the Young Professionals had a networking session to socialize and share common interests.




Greetings from the Ambassador

Dear Members of the American-Danish Business Council,

2019 is just about to end and what an extraordinary year it has been. The ADBC has over the years only grown stronger and increasingly influential in facilitating a common platform for Danish and American companies to engage with the political environment and amongst each other here in Washington DC. This success is largely thanks to our members and I want to express my sincerest gratitude to each and every one of you for your time, engagement in our network, and financial support this year.

Throughout more than two centuries, the United States and Denmark have solidified a remarkable and uninterrupted relationship. This relationship is based on our common values and shared objectives to increase mutual beneficial cooperation on agendas such as bilateral economic development and investments, foreign and domestic policy as well as security. I believe that strong collaboration on these vital issues forms the basis for further growth of our transatlantic relationships, and the ADBC is a clear testimonial to this great relationship. Personally, I feel incredibly privileged and humble to have had the pleasure of meeting so many new great and inspiring people in my function as Ambassador and as Chairman of the ADBC during this year.

Circling back to the economic relations between our nations, we reached a very exciting milestone in the last quarter of this year. The United States surpassed Germany and is now Denmark’s’ largest export market. This is truly impressive and speaks to the fact that the US and Denmark are being increasingly tied together through intensified trade and investments across the Atlantic. Going forward, I believe that 2020 will be another impactful year, and in the ADBC we aspire to elevate our ambitions even further. We will focus on more sector specific events as well and increased interaction with the political environment.

On a final note, I want to wish you and all of your families a wonderful holiday season. This is a delightful time of the year – a time to unwind and recharge. I am indeed very excited to have my very first American Christmas here in Washington DC, and I am looking forward to see all of you in 2020. Merry Christmas and Happy Holidays!

Yours sincerely,
Lone Dencker Wisborg
Ambassador of Denmark to the United States

Thank you for a great Christmas Reception

On thursday, December 5th, H.E. Lone D. Wisborg hosted the annual Christmas Reception at the residence in cooperation with the American Danish Business Council.

Congressional staffers, government officials, political organizations, members of ADBC and their business partners were all among the 400 participants in the celebration of the economic partnership across the Atlantic.

This year a Christmas marked and a choir welcomed all the guests outside with Danish Christmas spirit and traditional food, while guests inside the residence enjoyed live music from a jazz trio along with signature cocktails and traditional Christmas Hors d’Oeuvres.

Many thanks to all who participated and thanks to the members of ADBC for your support and for attending this delightful evening.

As we look ahead to 2020, we are excited to for what next year has to offer. The news that the US became Denmark’s largest export market in Q4 19’ will undoubtedly be a great start to another year.





2020 Transatlantic Company of the Year – Nominations Are Open!

AmCham Denmark, in partnership with the American Danish Business Council in Washington D.C., is pleased to announce the 2020 Transatlantic Company of the Year. Nominations are now open.

About the Award
The Transatlantic Company of the Year recognizes the important contributions and positive impact of Danish companies investing in the United States. The award is presented annually in order to highlight the importance of the economic ties between the United States and Denmark and to celebrate business excellence by a Danish company in arguably the most competitive market in the world.

The Transatlantic Company of the Year is awarded to a registered Danish company invested in the U.S. that has demonstrated significant achievements within the United States, in one or more of the following areas:

  • Growth: Relative growth in turnover, employees or profitability in USA
  • Investment: Significant investments in R&D, new facilities or acquisitions in USA
  • Partnerships: Strategic partnerships in USA, with organizations, companies or government agencies
  • Innovation: Development/implementation of an innovative solution in USA
  • CSR/Sustainability: CSR programs in the USA & how they increase overall sustainability

Previous winners include:
Rambøll (2019), Siteimprove (2018), Vestas (2017), Sitecore (2016)
Gehl Architects (2015), Lundbeck (2014), Terma (2013)
Novozymes (2012), Grundfos (2011) and Novo Nordisk (2010)

The Jury
In order to ensure complete impartiality in the selection process, we have appointed an independent jury of distinguished business leaders to evaluate the applications and select the winner. Jury members include:

  • Jørgen Bardenfleth, Chairman (Lyngsoe Systems, Symbion et al.)
  • Sanna Suvanto-Harsaae, Chairman of the Board (Bo Concept, TCM, etc.)
  • Lars Sandahl Sørensen, CEO, Confederation of Danish Industry, DI

Don’t miss this unique opportunity to showcase your companies’ successes in the U.S.!
If your company is interested in being considered for this year’s award, please contact AmCham’s Therese Oliver ( for further details on the nomination process.

Nomination deadline is February 21, 2020.

The 2020 Transatlantic Company of the Year will be announced at AmCham’s Transatlantic Summit in Spring, 2020.

Note: There is no charge to submit a nomination. However, if your company is chosen as a finalist, there is an administration fee to enter the final round (DKK 7.500 or 12.000 for non-members).

Welcome to a new member – MyDefence System Integration

The ADBC would like to welcome a new member to our network – MyDefence System Integration (MDSI)

MDSI was founded in 2017 by a group of people with a strong military background in airborne combat operations and command & control. MDSI develops and integrates Mission Systems and provides Mission Services. By integrating and networking ISR capabilities in large geographical areas with AI and operational expertise, MDSI provides customized situational awareness support to both civilian and government operations.


United States as Denmark’s largest export market

The United States is now the largest export market for Denmark.
In the first three quarters of this year, the United States purchased Danish goods and services for 119.21 bn. DKK.According to the Confederation of Danish Industry, there has been a strong growth in exports over the past year where Danish companies have increased sales by more than 30%. The major reasons are the increases in the pharmaceutical industry and in machinery and transport equipment.
In addition to this, the US dollar has strengthened nicely this year, raising the exchange rate for the Danish companies.
Germany has historically been Denmark’s largest export market, however, recently Germany has had low growth and declining industrial production. The declining production has had consequences for Danish subcontractors.
The fact that the world’s largest economy is the largest purchaser of Danish exports is a huge achievement which not only contributes to Denmark’s GDP and employment, but is also an important seal of approval of Danish quality that can hugely benefit Danish companies and transatlantic relations in trade.

A strong relationship build on trade
Danish export is not only important for the individual company, but also for Danish society in general. Denmark’s small, open economy is heavily dependent on being able to generate exports abroad. Export and trade means both higher GDP and a higher employment rate. Danish export supports a wide range of jobs, and the Danish labour market as a whole therefore benefits from the increasing export.

A recent publication made by the Confederation of Danish Industry and the Embassy of Denmark, shows the strong economic bonds between the two countries.
In 2019, more than 123,000 jobs in the U.S. currently exist because of U.S. trade with Denmark either directly by Danish companies or by the American export of goods and services to Denmark. The three states with the largest imports from Denmark are Indiana, New Jersey and California.
California, Texas and North Carolina are the states that export the most to Denmark.

Source: Statistics Denmark and Denmark in the U.S. – Creating jobs & investments, 2019 by Published by Confederation of Danish Industry and Embassy of Denmark in the U.S.