Category Archives: News from ADBC


New Co-Chair in the ADBC

After more than 15 years of devotedly serving the American-Danish Business Council, our Co-Chair of the ADBC, Steve Williams, has decided to step aside to give room for another to shape the direction and priorities of the ADBC.

We would like to express our sincerest gratefulness for Steve’s tremendous work with the ADBC throughout the many years. Steve has been instrumental in getting the Council to where we are today, bringing our two nations closer and moving forward together, while building a unique platform for the voices of our business communities to be heard. We wish Steve all the best, and we hope to be able to continue working with him in the Council in another capacity going forward.

In accordance to existing bylaws, a vote on the board occurred on March 23, 2021 to designate a replacement for the Co-Chair function. We are now happy to announce that, with a unanimous vote in favor, the board have appointed existing board member of the ADBC, Douglas Morgante, VP of U.S. Government Relations for Maersk, as the new Co-Chair in the council.

About his new role, Douglas says: “I look forward to working with Ambassador Wisborg and the entire ADBC membership to achieve the Council’s goals and increase business development between our two countries.  We will build upon the longstanding history and tradition of strong relations between Denmark and the United States.”

We congratulate Douglas on his new function and we look much forward to his leadership alongside with the ADBC Chair, Ambassador Wisborg. There are so many important issues to address and with so many developments and opportunities in the transatlantic partnership, and not least with the gradual reopening of our societies, we are gearing up for exciting times in the ADBC.

ADBC and AmCham Denmark host Executive Briefing with Ambassador Lone Wisborg

On Monday, March 8, the American-Danish Business Council, in partnership with AmCham Denmark, hosted a virtual executive briefing for their members. A key note was provided by H. E. Lone Wisborg, Ambassador of Denmark to the United States. The Ambassador provided unique insights and perspectives on the latest developments in the US as well as on the bilateral economic relationship between Denmark and the US.

Starting off the briefing, the Ambassador reflected on the first weeks of Biden’s Presidency where she noted him for being an activist president in many aspects with already 41 executive orders signed, since taking office in January. Besides the new Administration’s first priority of putting an end to the pandemic and getting the economy back on track, the American interest for the green transition with sustainable solutions is rapidly increasing, and with the US re-joining the Paris Agreement, it is indeed exciting times for danish companies.

After the briefing, members were invited to direct questions to the Ambassador. Many great questions were received from the audience, opening up for even more discussions on topics from trade policy between EU and the US, Buy American, and to US tax regulation and the Embassy’s role in supporting the Danish companies going forward.

We would like to thank the Ambassador for providing insights into the early phases of the Biden Administration, as well as providing an outlook for the year to come.

Finally, we want to thank AmCham Denmark for a great event and for all members who participated.

Join us for an Executive Briefing with H.E. Lone Wisborg, Ambassador of DK to the US

The American-Danish Business Council, in partnership with Amcham Denmark, will be hosting an Executive Briefing with H.E. Lone Wisborg, Ambassador of Denmark to the United States on March 8, 2021.

The Ambassador will provide thoughts on Biden’s first weeks in office; expectations and opportunities on the green transition agenda, as well as other timely developments. Afterwards, members will have the opportunity to enter into dialogue with the Ambassador and AmCham Denmark through a Q&A session moderated by Steven Brugger, Executive Director of AmCham Denmark.

Date:  March 8, 2021
Time:  09am to 10am EST
Place: Microsoft Teams

To read more and register for this event, please Click Here

 We look much forward to a great discussion.

ADBC Kicks off the year with Briefing with Rufus Gifford

On Monday, January 11, the American-Danish Business Council kicked off the new year with an exclusive members-only virtual briefing with Ambassador Rufus Gifford, Deputy Campaign Manager for Joe Biden’s 2020 presidential campaign, and former United States Ambassador to Denmark.

The Danish Ambassador to the US, Lone Wisborg, opened the event by greeting all members welcome to a new year in the ADBC. The Ambassador additionally addressed the recent events that transpired at the US Capitol where riots entered the US Congress building.

Next, Ambassador Rufus Gifford provided his thoughts on the uprisings and went on to give his insights and expectations toward the incoming Biden-administration. Finally, all members had the opportunity to ask questions to Ambassador Rufus Gifford, where NATO, the Arctic, and the bilateral relationship between Europe and the US, amongst many other topics, were discussed.

Thank you to all who attended this briefing. We look forward to many more events in 2021.

Greetings from the Ambassador

Dear Members of the American Danish Business Council,

2020. That is a year I will hardly forget! It has been a year that in many ways feels like a whole decade, while at the same time, as if it passed by in an instant. Many things have transpired this year, and while it has indeed been quite challenging at times, I look back on a year that marks many great successes and accomplishments. 2020 was the year where working from home and interacting virtually became the new norm for most of us. But also, where solidarity and community spirit would bring us together to protect the most vulnerable in our societies.

The year started off not unlike many others, and the bilateral economic relationship was looking stronger than ever with the U.S. recently being declared Denmark’s largest export market. In the ADBC, we were ready for a year with great activities and engagement, not least our flagship events here at the Embassy, and with the upcoming Presidential Election in the fall, it was looking to be an eventful year. Little did we know that a global pandemic would strike us all and so radically change how we live our lives and interact with each other. However, while the pandemic left all of us in great uncertainty, we learned and found ways to navigate the situation, and I am confident that together we will come out even stronger.

Going into 2021, I am optimistic that we will be able to get back to a new normal and we will continue strengthening the ties between the U.S. and Denmark. Certainly, the eyes will be on the President Elect and the formation of a new U.S. Administration in the beginning of the year, and we will closely follow the transition period and look for opportunities for Denmark and the U.S. to work together. The change in leadership in the U.S. and expectations toward President Elect Biden are naturally something that greatly occupies the interest of the business community that is ever-eager to further the close relationship between our two nations. The ADBC will make it a priority to facilitate knowledge sharing, networking, and interaction in this regard.

Despite recent spikes in Covid cases, both in Denmark and here in the U.S., I hope that you and your loved ones are staying healthy and I wish all of you a wonderful holiday season. With the holidays awaiting just around the corner it is time to wrap up the year, slow down a bit, and unwind before the next. I believe we all need this a little extra this year. I look much forward to next year and to be able to meet you all in person again soon.

Yours sincerely,
Lone Dencker Wisborg
Ambassador of Denmark to the U.S.

Thoughts on the incoming Biden Administration with Biden Advisor and Former Ambassador Rufus Gifford

On January 11, 2021, the American-Danish Business Council will host an exclusive members-only virtual briefing with Rufus Gifford, Deputy Campaign Manager for Joe Biden’s 2020 presidential campaign, and former United States Ambassador to Denmark.

As a central figure in Biden’s campaign and with extensive knowledge on US/DK economic relations, Ambassador Gifford will provide insider perspectives on the transition from President Trump to President Elect Biden as well as provide his remarks on expectations to the Biden administration after the Inauguration. Afterwards, members will have the opportunity to enter into dialogue with Ambassador Gifford.

Invitations and further information will follow on email to members of the ADBC, but for now please save the date.

We look forward to a very insightful briefing and should you already now have any questions you would like to put forward, please direct them to the ADBC Secretariat.

Invitation to 2021 U.S. Presidential Inauguration Briefing

The ADBC invites you to join AmCham Denmark in their virtual 2021 U.S. Presidential Inauguration Briefing on Jan 21, 2021 at 9am EST.

As President-Elect Joe Biden ascends to office, he inherits an extremely divided nation in the middle of a global pandemic. What will the impact be for businesses operating there?  Join us as we discuss the U.S. economic and political outlook, and the possible impact on business in the U.S. – Denmark’s most important market. 


U.S. Economic Outlook
 Ulrik Bie, Economic Editor, Berlingske Tidende
U.S. Political Outlook
– Steffen Kretz, Chief U.S.Correspondent, DR
Business Challenges & Opportunities
    – Mark Luschini, President, Janney Capital Management
Panel Discussion / Q&A

To sign up for this event, please use the link here.

About the speakers:

Steffen Kretz is a senior international correspondent and news presenter with the Danish Broadcasting Corporation (“DR”). Over the past 25 years, Mr. Kretz has held numerous positions within DR including a period in New York as a US correspondent. Today, Mr. Kretz is Chief US Correspondent based in Washington DC.

Ulrik Bie is currently Economic Editor at Berlingske – a Copenhagen based daily newspaper. Ulrik is an experienced economist providing research on global economic and political issues, primarily covering the United States, the United Kingdom and the euro area.

Mark D. Luschini is President and Chief Investment Officer for Janney Capital Management. Mark leads the Investment Strategy Group and in that capacity he and his team are responsible for establishing the firm’s broad outlook for the economy and financial markets developing investment strategies and financial planning.

ADBC Board Meeting

On Friday Dec 11 2020, Danish Ambassador to the U.S., H.E. Lone Wisborg, hosted the annual Board meeting in the American-Danish Business Council to discuss the ADBC going forward. Unlike other years, this board meeting was conducted virtually.

Here are some of the highlights from the board meeting:

Danish businesses in the U.S. have performed well this year despite the pandemic
Despite the continual Covid situation and implications hereof for the duration of 2020, Danish exports to the U.S. has gone up significantly through 2020 so far. In particular, health and pharmaceuticals has been contributing to the developments. The Danish companies have done better than initially expected – even better than 2019 which was already a great year in the bilateral economic relationship. We are optimistic for 2021 despite all the uncertainties we are facing.

2020 was the year ADBC went virtual
It has been a quite unusual year in the operations of the ADBC with Covid-19 continuing to interfere with our activities. Yet, still we have managed to achieve access and engagement for the members of the council through a strengthened virtual presence. The virtual events and briefings with high-level stakeholders have been well received and is a format that we should continue to utilize, also in none-Covid-19 times. Being virtual provides the added benefits of extending our outreach for the platform beyond the physical boundaries of the DC area.  However, while virtual events are great for shorter sessions with focused scope, our continued priority is to support the members of the ADBC through high-level physical events and receptions. When possible and safe to do so, the ADBC will start to host physical activities supplemented with virtual presence.

ADBC are positioned to take on 2021
Due to continued restrictions going into 2021, the ADBC will focus on virtual events in the first part of the year. We hope to be able to host the annual flagships event (Constitution Day Celebration in June and Christmas reception in December.) We will also focus on more engagement with the Congressional Friends of Denmark Caucus that are to be relaunched in the beginning of 2021. With a new U.S. Administration to be formed as well a new Congress, 2021 will be an interesting year for the ADBC. Through financial savings on activities as well as reduced rate from the Embassy this year and continuing through 2021, the council is in a good place financially to provide high impact value to the members of the network. Should members have any ideas or suggestions for activities, you are welcome to contract the ADBC secretariat.

2021 Transatlantic Company of the Year

AmCham Denmark, in partnership with The American Danish Business Council in Washington D.C., is pleased to announce that nominations are open for the 2021 Transatlantic Company of the Year.

About the Award
The Transatlantic Company of the Year recognizes the important contributions and positive impact of Danish companies investing in the United States. The award is presented annually in order to highlight the importance of the economic ties between the United States and Denmark and to celebrate business excellence by a Danish company in arguably the most competitive market in the world.

The Transatlantic Company of the Year is awarded to a registered Danish company invested in the U.S. that has demonstrated significant achievements within the United States, in one or more of the following areas:

  • Growth: Relative growth in turnover, employees or profitability in USA
  • Investment: Significant investments in R&D, new facilities or acquisitions in USA
  • Partnerships: Strategic partnerships in USA, with organizations, companies or government agencies
  • Innovation: Development/implementation of an innovative solution in USA
  • CSR/Sustainability: Meaningful initiatives in the USA, and their impact both internally and externally

Previous winners include:
Ørsted (2020), Rambøll (2019), Siteimprove (2018), Vestas (2017), Sitecore (2016)
Gehl Architects (2015), Lundbeck (2014), Terma (2013)
Novozymes (2012), Grundfos (2011) and Novo Nordisk (2010)

The Jury
In order to ensure complete impartiality in the selection process, we have appointed an independent jury of distinguished business leaders to evaluate the applications and select the winner. Jury members include:

  • Jørgen Bardenfleth, Chairman (Lyngsoe Systems, Symbion et al.)
  • Sanna Suvanto-Harsaae, Chairman of the Board (Bo Concept, TCM, etc.)
  • Bjarne Corydon, CEO, Børsen

If your company is interested in being considered for this year’s award, please contact AmCham’s Therese Oliver ( for further details on the nomination process.

Nomination deadline is February 26, 2021.

The award will be presented at AmCham’s Transatlantic Summit in the Spring of 2021.

For more information, contact AmCham at

Note: There is no charge to submit a nomination. However, if your company is chosen as a finalist, there is an administration fee to enter the final round (DKK 7.500 for AmCham Denmark & American-Danish Business Council members; or DKK 12.000 for non-members).

Greetings from the Ambassador

Dear Members of the American-Danish Business Council,

As we continue to navigate the ever-changing framework conditions that COVID-19 imposes, we are also learning that business indeed goes on and finds ways to work – even in the most challenging of times. In fact, difficult times such as these often function as a catalyst for creating new ideas and solutions. As the year continues, the global pandemic has not just yet loosened its forceful grip on society. We must equip ourselves with continued patience and keep standing together (with distance) to keep everyone safe and get through this challenge together. The Danes have a word for this: “Samfundssind”. While not fully captured, it can be best translated into “community spirit” or “social mindedness” – to put the well-being of society at the forefront of our minds.

In the ADBC, we are determined to move on and work tirelessly for our objective of creating value for our members and ever-closer ties between the United States and Denmark, and while this year might have been quite unusual, we are optimistic that we will all be able to gather for a pronounced, physical celebration soon enough. At the moment we are, as most Americans and many others across the globe, committed to the 2020 Presidential Election. Regardless of outcome, this is exciting times for the United States but also for Denmark as one of its closest allies. We will be following the developments very closely, and we will provide information to our members whenever we can. A few weeks ago, we hosted a members-only pre-election briefing where I provided my insights and thoughts on the upcoming election. We additionally had the pleasure of having PEW Research Center provide insightful and data-driven public opinions on the central focal points of this year’s debates. I thank all who attended this event and I hope that you found it informative.

Looking into the remainder of 2020, the ADBC will have a board meeting to further discuss how to assist our members in the best possible way, and we are excited to host more virtual event for all of us to meet. In that regard, I welcome any input that members may have. Please reach out the ADBC secretariat if you have suggestions or aspirations, we are here and are always ready to discuss. Once the results are in from the election, we aim to host a post-election event for all members. More information on this will follow.

In closing, I wish you all a great election, and I hope that everyone is staying safe and healthy as we carry on our bilateral activities across the Atlantic in these unprecedented times.

Yours sincerely,
Lone Dencker Wisborg
Ambassador of Denmark to the United States