Category Archives: News from ADBC


Introduction of new Defence Industrial Cooperation Attaché

From June 1st, Jesper Duevang Rasmussen will start at the Embassy of Denmark as Defence Industrial Cooperation Attaché. Jesper brings with him 26 years of national and international experience and strong relationships with military professionals on both sides of the Atlantic.

Jesper has a strong military background that has taken him on multiple missions and assignments. He has been responsible for search and rescue operations in Denmark, tactical education of future leaders in the Royal Danish Navy, Public Affairs Officer and spokesperson for the Danish Defence regarding operations domestically and abroad. Most recently, Jesper worked in Poland, where he ensured the seamless integration of assets in maritime and land domains.

As a naval officer, Jesper has commanded four warships and worked in several multinational headquarters in Denmark, Spain, and Poland, and has gathered extensive experience that has honed his skill in developing strong relationships. He holds a Master Mariner degree from the Danish Naval Academy and a Master in Military Studies from the Royal Danish Defence College.

Jesper is relocating to D.C. with his wife Sarah, an American anthropologist, and their three children.

Jesper is replacing Defence Industrial Cooperation Attaché, Per Lyse Rasmussen.

2018 Food Fight

On May 6th 2018, the Embassy of Denmark and ADBC member Systematic helped pack meals to feed more than 800 children for a year. The 2018 Food Fight is a meal-packing event with the aim to pack and distribute food to people in developing nations coordinated by the non-profit organization Feed My Starving Children.

Systematic and Embassy staff joined a session in Dulles Expo Center in Chantilly, Virginia, which hosted over 1000 volunteers. The volunteers hand-packed scientifically formulated meals for undernourished children and the expectation was to pack over a million meals to El Salvador and Haiti.

Kerstie Sherman from Feed my Starving Children explains the concept of the day:

“So our food is four ingredients. Vitamins, veggies, soy and rice. It is a complete meal for a child who is malnourished. And so, what the volunteers do is to scoop those four ingredients into a bag, the bag gets weighed, the bag gets sealed, put into a box, 36 bags in a box and that is 216 meals. Then our warehouse comes and picks it up, puts in on a pallet. Once a pallet is completed with 36 boxes, that’s what’s loaded onto trucks or sea containers and send to the countries where our distribution partners are receiving the food.”

ADYP event on American-Danish relations

Yesterday April 24th, the American-Danish Young Professionals hosted an event at the Embassy of Denmark focusing on American-Danish relations, both from a diplomatic mission and a corporate perspective.

Vice Ambassador to the United States, Mr. Lars Bo Møller, Market Director at Rambøll in the USA, Ms. Mette Søs Lassesen, and Senior Director Government & Public Affairs, LEGO Americas, Ms. Nancy MacPherson all gave inspiring presentations on ways to “do business” between Denmark and U.S. as well as funny observations about cultural differences. To the surprise of the participants, Ms. Nancy MacPherson from LEGO tested the cognitive skills of the audience by handing out 6 pieces of LEGO bricks asking everyone to build a duck in 45 seconds. The countless ways to visualize and interpret “the LEGO Duck” resulted great amusement and let to a lot of mingling and networking after the presentations.

We would like to thank the presenters as well as the participants for their entertaining and inspirational engagement and participation at the event.

Here are a three examples of the “LEGO ducks”:


We hope to see you for our future events!

Please remember to sign up as a member (free) at to receive information about future events.

Highlights from ADBC Board meeting

On March 19th, Danish Ambassador Lars Lose hosted ADBC’s annual board meeting.

It has been a bit more than a year since the ADBC’s last board meeting in December 2016, so many activities were on the agenda for evaluation.

Steve Williams, Co-Chair of ADBC and President & CEO of Terma North America Inc. elaborates on the current shape and relevance of ADBC:

“As a forum that promotes open trade, the Council continues to be well supported, from companies across Denmark and the U.S. Together with the Danish Embassy, the ADBC is a constructive voice and advocate for close mutually beneficial bilateral and industrial ties. Multi-sector Danish-American collaboration remains strong, with the U.S. as one of Denmark’s top trading and investment partners, from agricultural, energy, pharma and transport sectors to defense, transportation and high-tech industries.”

Here are some of the highlights from the board meeting:

# Bigger and Better events

In 2017, the Embassy and ADBC have together invested heavily in positioning Denmark and Danish companies towards U.S. stakeholders and creating partnerships between Danish and U.S. companies. Two major events have proven to be especially successful networking opportunities for ADBC members: The Danish Constitution Day on July 5th and the Christmas Cocktail Party in December (over 400 guests visiting each of these events). The Danish Ambassador and the ADBC board members agreed that these events were of significant value and decided to keep these as foundation events for the year ahead.

# Striking the right balance in ADBC’s Financials

From ADBC’s Treasurer, Benjamin Walker, the message was that we have now reached a good balance between ADBC’s income and ADBC’s activity level.

In 2017, ADBC spend more than its income, but invested in internal as well as external marketing material – a lot of good stuff we did not have before, which we can reuse for future events.

In 2018, we have budgeted more conservatively and established a “Restricted Income Fund.” We expect, however, to maintain the same level and quality of ADBC activities due to an agreement with the Danish Embassy about a flexible arrangement of secretariat assistance and an expectation of more members joining ADBC in 2018.

# High Value for ADBC Membership

ADBC board members were satisfied with the range of ADBC activities looking back at 2017 and into 2018 (see 2018 calendar in this newsletter). The ADBC budget allocates funds for four main events over one year, two of which are the Constitution Day and Christmas Party and the other two events may vary. Apart from that, the Danish Embassy invites ADBC members to a whole range of other Embassy activities when relevant. Many of these are sector specific events, mostly within the Danish Trade Council’s industry focus areas: Energy, Environment, Architecture, Defense, Health, Food & Agriculture, and IT. The Danish Embassy will also continue to invite ADBC members to Danish Ministers’ delegation visits in the U.S. and cultural events.

It is the clear view amongst the ADBC board that ADBC members get high value for their membership, and it was requested that the Embassy share an activity calendar with events relevant to ADBC members regularly.

# Recruiting new members

The Ambassador reported that in 2016, ADBC grew 40% and in 2017, the ADBC Secretariat has focused on consolidation and creating value for members. The ADBC board discussed the opportunity of attracting new members to ADBC in 2018. The opportunity for ADBC members to network with each other is invaluable, and the ADBC board welcomes the idea of looking for new members to join ADBC in 2018 with a particular focus on attracting more American companies to the network. These initiatives will be key areas of focus for the Secretariat in 2018.

ADYP – a network for young professionals in the US

Do you want to join a social and professional network to share your interest in Denmark and American-Danish relations?

American-Danish Young Professionals, ADYP, is an organization for people under the age of 35, who have a relation to Denmark. Some are Danes working in the US, some are Americans who have been on exchange in Denmark, some work for Danish companies located in the US and some just have a great interest in Denmark and Scandinavia.

Mads Kampp Christiansen, President of American-Danish Young Professionals, says: “We want to create an opportunity for Danes and Americans with an interest in Scandinavia to come together, visit exciting organizations and companies, learn about Danish-American relations as well as joining social events and expand their network.”

American-Danish Young Professionals is associated with the American-Danish Business Council,

“We are very happy for our relation to the embassy and the member companies of American-Danish business Council. I believe this relation is beneficial for both the members of our network, for the companies in American-Danish Business Council as well as the general relations between Denmark and the United States,” says President Mads Kampp Christiansen.

The network arrange tours, corporate events and social after work get togethers. In April the network will host a kick-off at the Danish Embassy, joined by Deputy Chief of Mission, Lars Bo Møller, among others. In May the network will visit IMF and Executive Director, Thomas Ostros, who represents the Nordic and Baltic countries.

Furthermore, the network arranges some quarterly social events together with their Scandinavian sister organizations in the Swedish and Norwegian Chambers of Commerce.

You can read more about the network and become a member here:

New resources to the ADBC secretariat

At the Danish Embassy, we have decided to allocate an extra resource to assist the ADBC secretariat on a daily basis. Apart from the Trade Counselor, Jess Møller Knudsen, acting as ADBC’s Executive Secretary, we have added one Commercial Advisor permanently to the ADBC secretariat.

ADBC Welcomes Heidi Roborg Storgaard, who has been Commercial Advisor at the Danish Embassy in Washington DC since April 2017. Heidi is specialized in Public Affairs and has successfully helped out Danish companies in managing U.S. stakeholders. Especially, she has been instrumental in organizing last years’ Danish Embassy events in the U.S. Congress. Heidi previously held positions in both the private and public sector in Denmark and the EU. She is looking very much forward to contribute to ADBC.

The ADBC Secretariat will continue to benefit from having one of the Embassy’s Trade Interns assisting ADBC full time.

Upcoming events for ADBC Members

ADBC Young Professional event at the Danish Embassy

April 24th

In April ADBC’s Young Professional Network hosts a network event at the Danish Embassy. Deputy Chief of Mission, Lars Bo Møller will give a presentation about Danish-American relations, and the two ADBC Members Rambøll and LEGO has agreed to give the young people some inspiring company presentations.

2018 Food Fight – charity event

May 6th

ADBC Member, Systematic, has given us a unique opportunity to contribute to a truly good cause. The charity, Feed My Starving Children, is hosting the Food Fight 2018, where we get to join about 25,000 volunteers packing food for those in need around the world.

ADBC Members are invited to join #Team Denmark along with Systematic, Danish Vice Ambassador Lars Bo Møller and Danish Embassy staff on May 6th at 9AM at the Dulles Expo Center to give a couple of hours of your weekend to make a difference.

Who can fill the most boxes with food? Please bring your family along!

EU Open House

May 12th

The Embassy of Denmark hosts an Open House in collaboration with other EU nations. ADBC

You are also invited to just bring your families and enjoy the different Danish activities and food.

Woonded Warrior reception, Virginia Beach

June 1st

As part of the Woonded Warrior Week, ADBC hosts a reception in honor of the attending Danish veterans. The Ambassador will attend along with both local and Danish dignitaries.

ADBC Annual Meeting and Constitution Day

June 5th

Celebration of the Danish Constitution Day at the embassy residence emphasizing the close, rewarding and necessary cooperation and friendship between Denmark and the United States. Hosted by Ambassador Lose.

DC Pride

June 9th

The Danish Embassy participate in DC Pride along with our Nordic colleagues. We will have a Nordic Float in the Parade. ADBC Members, families and ADBC young Professionals are welcome to walk with us in the parade and celebrate this festive day.

DC Jazz Festival

June 17th

On this year’s Jazz Festival in Washington DC, Denmark has a pavilion and the Danish group Hess is more will play at the festival.

Christmas Cocktail Party


Ambassador Lose hosts the annual Christmas Cocktail Party at the residence. ADBC members are invited alongside with their key stakeholders, together with political and cultural stakeholders of the Embassy.

ADBC reception with Ministry of Foreign Affairs’ Key Account Managers

On March 19th, following the ADBC board meeting, all ADBC members were invited for a reception at the Ambassador’s residence to great the Danish Foreign Ministry’s “Key Account Managers.” Key Account Managers are “Heads of Trade” from the Danish Missions around the world. They each act as coordinator with regards to the arrangements between one Danish company and the Danish Foreign Ministry globally. In the week of March 19th, the Foreign Ministry’s Key Account Managers were gathered in the U.S. and ADBC members were invited and encouraged to meet them.

Nancy MacPherson, Senior Director for Government & Public Affairs, LEGO Americas elaborates:

“It was great to have the chance to discuss LEGO’s policy priorities with the Key Account managers building on our long partnership with the Danish Foreign Ministry around the world”.

Thank you ADBC – Making the Christmas Cocktail Party 2017 Possible!

On the evening of December 7th, Ambassador Lose hosted the annual Christmas Cocktail Party at the residence. With almost 400 guests attending, the residence quickly filled with true Danish “hygge”, as conversation and laughter started to spread.

Alongside with members of ADBC, congressional staffers, government officials and political stakeholders were among the attendees. Not only did the guests get to see the remarkable art displayed at the residence, a live jazz concert by Danish jazz singer Tine Bruhn contributed to setting the scene for a joyous evening. The guests enjoyed traditional Danish Christmas cuisine, which among other delicacies consist of the traditional pork roast sandwiches, cheese nips, Danish butter cookies, “floedeboller” and glögg. This was all possible because of funding from ADBC and generous donations made by Arla, Danish Crown, Kelsen, and Floedebolle. All contributions allowed the guests to get a sense of what a true Danish Christmas tastes like. By the look of it, the evening sparked interesting conversation among the guests, and is a true testimony to the important relations Denmark has in the US. The event was the perfect conclusion to 2017, and we look forward to the collaborations to come in 2018!

Did you catch the Ambassador’s New Year’s greeting? Watch it here:

ADBC Members Set Agenda Before Meeting With US Secretary of State Rex Tillerson

As the Danish Minister of Foreign Affairs, Mr. Anders Samuelsen is visiting Washington DC, he met with US Secretary of State, Mr. Rex Tillerson on January 29th. Prior to the meeting, the Minister and Ambassador Lose hosted a business luncheon at the Ambassador’s residence alongside with top tier Danish companies on the US market. The objective was for Samuelsen to gain insights to the reality that Danish companies face in the US, and how to ensure the best framework conditions for the Danish industry as a whole.

Present was ADBC members Vestas, Maersk, LEGO, Novo Nordisk, Arla Foods and cBrain, allowing them to set the agenda for the fruitful discussion. The business lunch served as an important opportunity for Samuelsen to bring forward the valuable insights from the Danish companies at his meeting with Tillerson, later that same day. After meeting with Tillerson, Samuelsen summed up the discussion: “We had very good bilateral meeting, where we managed to get around a lot of issues on the agenda and re-affirm and recognize that we have good ties between Denmark and the US”