Category Archives: News from ADBC


Denmark acquires new F-35A Joint Strike Fighter Jets

On 9 June 2016 the Danish Government, the Social Democrats, the Danish Social-Liberal Party, Liberal Alliance and the Danish People’s Party have entered into an agreement on new fighter aircraft in replacement of the ageing F-16 jets. It was agreed to procure 27 F-35 fighter aircraft, and to finance this procurement within the budgetary framework of the Danish Defence – with the ambition of keeping intact its operational capabilities.

F-35A Joint Strike Fighter (JSF)
The aircraft has been developed in cooperation between nine partner countries (the USA, the United Kingdom, the Netherlands, Italy, Turkey, Canada, Australia, Norway and Denmark).
The primary manufacturer is the American company Lockheed Martin.

The American Danish Business Council looks forward to cooperate with Lockheed Martin and other suppliers to the Joint Strike Fighter in order to ensure mutually beneficial cooperation projects between US JSF contractors and Danish companies.

Congressional Friends of Denmark caucus with Danish Prime Minister

The Embassy of Denmark, ADBC and the Congressional Friends of Denmark Caucus hosted an event at the U.S Capitol in honor of the visit by Danish Prime Minister, Lars Løkke Rasmussen, and Foreign Minister, Kristian Jensen. The overriding goal of the Friends Caucus, whose membership counts several prominent Members of the House of Representatives, is to promote Danish – U.S. ties, and Danish business interests in the U.S.

Democratic Whip Hoyer, who chairs the Congressional Friends of Denmark Caucus together with co-chair Rep. Tom Cole, and is himself of Danish descent, saw the event as an opportunity for Danish businesses to get a foot in Congress’s door. Among those attending the event, in addition to the two co-chairs, were majority Leader McCarthy, Majority Whip Scalise and Minority Leader Pelosi. A total of 38 members of the House, several high-ranking staffers and several American-Danish Business Council members attended the successful launch reception.

PM Løkke was very pleased about the event and stated “It will open doors for Danish companies and mean jobs on both sides of the Atlantic, especially for those sectors wherein Danish businesses have unique skills to offer the US market, for example. green solutions, life science and design”.

Danish PM Mr. Lars Løkke and the Danish Minister for Foreign Affairs Mr. Kristian Jensen attended as part of their visit to D.C. to participate in the Nordic Summit, which was held at the White House on May 13th.


Denmark Participates at Invictus Games 2016

The recent Invictus Games 2016 hosted by Prince Harry in Orlando, FL, was a fantastic and inspiring event in which 30 Danish wounded soldiers competed in several sporting disciplines like Wheelchair Rugby, Rowing and Archery.

The event which seeks to inspire recovery, play an active part in the rehabilitation and honour the physically or mentally wounded Servicemen and women was attended by the Danish Minister of Defense, Peter Christensen, the Danish Chief of Defence, Peter Bartram. The Danish ambassador Lars Lose and the Embassy’s Defense Section participated in the support of the Danish VIPs. The Danish Team returned to Denmark after a fantastic but also emotional week with one gold, five silver and two bronze medals. Next Invictus Games will be in Toronto in 2017.

U.S. – Danish military Event at Embassy of Denmark

The American-Danish Business Council and the Embassy of Denmark in Washington focus on cooperation between Danish and American defense companies in the U.S. Between April 10-15, 2016, Danish companies went on a joint series of company visits in Michigan, Washington DC, and New York City.

On April 12, as part of the overall program, the Embassy of Denmark in Washington, DC held a special event focused on sharing knowledge and cooperation within the defense industry.

Lieutenant Colonel Per Lyse Rasmussen commenced the afternoon with a welcome to the Danish Embassy addressing efforts made by the Danish Defence and the importance of collaboration between Danish and U.S defence companies.

Among the key speakers for the event at the Embassy of Denmark on April 12, were Mr. André Gudger, former editor of Defense News Vago Muradian and Todd Harrison from CSIS participated. General Peter Bartram, Chief of Defence Denmark, further briefed invited guests about the future of Danish defense.

Along with the event at the Embassy of Denmark on April 12, company visits and single sessions to a series of American defense companies helped to facilitate contact between companies across the Atlantic, and furthermore, to give Danish companies the opportunity to learn more about which Danish core competencies that are in demand in the U.S. defense industry.

From April 10-15, the overall program for the participating companies was concentrated on visits to companies specializing in solutions within the defense industry. First stop was made at General Dynamics Land Systems in Sterling Heights. General Dynamics Land Systems design and produce armoured weapon systems and electronics for the defense industry. Next, the participating companies visited BAE Systems and Raytheon, both of which are specialized in solutions for aerospace and defense, along with L-3, a supplier of surveillance and navigation solutions.

The following days after the event, the delegation of defense companies continued their visits to companies such as Boeing in Philadelphia, PA, Lockheed Martin in Moorestown, NJ and Telephonics in Farmingdale, NY, before the final visit to Bloomberg in New York on April 15.

If you have questions or would like to be considered as a future subject for a visit by representatives from the Danish defense industry, please do not hesitate to contact Lieutenant Colonel Per Lyse Rasmussen, Defense Industrial Cooperation Attaché, Direct +1 (202) 797-5336 or E-mail: PELYRA@UM.DK

For more information on the program and the export promotion tour please use the following link

Danish Chief of Defence, Peter Bartram
Danish Chief of Defence, Peter Bartram
Lunch in the Embassy Gardens
Lunch in the Embassy Gardens
André Gudger, Deputy Assistent Secretary of Defence
André Gudger, Deputy Assistent Secretary of Defence
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ADBC host Nordic Trade Council Event

The American-Danish Business council, in association with NACC, SACC, FACC, SelectUSA and the U.S. Department of Commerce hosted a Nordic Trade Council event at the Danish Embassy on March 15th 2016.

The U.S. Department of Commerce highlighted their services to Nordic companies entering the U.S. market as well what services they provide to Nordic companies already established here. The presentation also included informative material for U.S companies looking to expand into the Nordics.

The presentations by the Department of Commerce and SelectUSA were followed by presentations from 2 Nordic companies who have successfully penetrated the American market.

The first presentation came from Mr. Vidar M. Skjelstad, President of KONGSBERG Defense Systems USA, a subsidiary of the Norwegian KONGSBERG Gruppen presented one of the “Nordic Success Stories”. Mr Skjelstad gave a presentation on what challenges and cultural differences potential Nordic investors must overcome and realise in order to successfully conduct business in the U.S.
Mr. Skjelstad used his company KONGSBERG as an example whilst highlighting the strategies used for creating trans-Atlantic business opportunities.

The Swedish tech solutions company TACTON delivered a success story courtesy of Mr. Christer Holmberg the VP of sales for TACTON. The presentation titled “A successful U.S. market entry – a coincidence?” delved into the intricacies of cross-cultural communication and the importance of it in relation to creating successful business relationships. The key Mr. Holmberg proclaimed, is cultural understanding. Once that has been achieved then business can be conducted in a more successful manner as it is a crucial part of negotiating and networking, which Americans place a lot higher on the scale than the Nordics tend to.

EU Open House at the Embassy of Denmark

Denmark opened its doors to the public on May 14th in celebration of the annual EU Open house event.

The event is the highlight of the Washington May calendar and is celebrated during Europe Week. The event draws +50.000 visitors in total and between 3-4000 to the embassy of Denmark alone.

The Danish Embassy focused on Denmark in the U.S. where the themes was showcasing Danish companies that operate in the U.S. as well as providing a cultural aspect where visitors could learn more about Denmark and Danish culture. Denmark frequently tops the world rankings when it comes to green tech and general satisfaction with life.
The embassy had a number of stands and activities including ADBC members, Terma, Kelsen Cookies, Arla, LEGO, Novozymes and Novo Nordisk who chose to show case their companies at the event.

Within Danish culture lies food as well and this year we were happy to host a number of different Danish food exhibitors at the Embassy.

Amongst the selection of exhibitors invited we were happy to host Joe & the Juice for the first time. Joe & the Juice is a popular Danish coffee and juice retailer which has now opened up 3 different store locations in New York. They were a popular addition to the sunny day with their “pick me up” juice proving to be a big hit after the trek up the hill to the Danish Embassy!
We were also happy to host newly joined ADBC member ARLA, a Danish dairy producer, who provided quality cheeses and snacks for guests who took the residence tours.
Among our other food stands we had “Flødeboller” which is a distinctly Danish dessert which can be described as a marshmallow covered in a thin chocolate layer of goodness!

Below you can view a few pictures from the event which was visited by Prime Minister Lars Løkke Rasmussen and Minister of Foreign Affairs Kristian Jensen who both gave a lucky few a bike ride around the Embassy!


ADBC Young Professionals Event at Embassy of Denmark

The Embassy of Denmark and the American-Danish Business Council had the pleasure of inviting their Young Professional members to a networking event at the embassy.

The Young Professionals Network offers members the opportunity to join a social network for young students and professionals interested in fostering relations and increasing trade between the U.S. and Denmark.

It provides aspiring young professionals with unique networking opportunities that contribute to their professional development. The mission behind the network is to design a social network dedicated at giving young leaders the opportunity to socialize, exchange ideas, share common interests and grow professionally.

The event hosted at the embassy was in collaboration with DIS- Study abroad in Scandinavia and YTP- Young Trade Professionals who both invited their members for an opportunity to network with other young professionals, whilst gaining insight about Denmark and what it is like to work for a Danish company in the U.S.


Julie Scott from DIS - Study Abroad in Scandinavia presenting
Julie Scott from DIS – Study Abroad in Scandinavia presenting

Margaret Veveris from YTP (Young Trade Professionals) introduces her organisation to the attendees
Margaret Veveris from YTP (Young Trade Professionals) introduces her organisation to the attendees
ADBC was happy to feature ROXUL as a Danish company with Cassandra Mellon giving a company presentation
ADBC was happy to feature ROXUL as a Danish company with Cassandra Mellon giving a company presentation
Lauren Semeniuk from Novo Nordisk gave a presentation on working culture in Danish companies & Denmark
Lauren Semeniuk from Novo Nordisk gave a presentation on working culture in Danish companies & Denmark

EU Open House May 14th 2016

On May 14th 2016, the Delegation of the European Union to the United States and the Embassies of 28 EU Member States to the United States open their doors to the public during the EU Embassies’ Open House Day.

As an exclusive opportunity for ADBC members, the Embassy of Denmark invites you to showcase your company during our open house event.

If you would like to showcase a product, be represented with flyers, roll-ups or merchandise, or in any other way showcase the expertise and innovation of your company, please contact Justin Origen on as soon as possible as space is limited. There is no participation fee for members of ADBC.

About the EU open house event

This annual event is the highlight of the Washington May calendar and is celebrated during Europe Week. The event draws +50.000 visitors in total and +5000 to the embassy of Denmark alone. This year the EU Delegation is, for the first time, contemplating a general theme namely; sustainability.

The Danish Embassy will be focusing on quality of life and sustainability as Denmark frequently tops the world rankings when it comes to green tech and general satisfaction with life. Therefore the Danish Embassy will showcase various aspects of Danish values and culture at the open house.

Each embassy will open to the public on Saturday May 14th 2016 from 10 am to 4 pm, offering a rare look inside the buildings as well as providing a unique opportunity to experience the country’s cultural heritage and national traditions.

Nordic Trade Council Event March 15th

ADBC is happy to announce a joint Nordic Trade Council Event to be held March 15th 2016.

The upcoming event has been a collaborative effort between the The American-Danish Business Council, American-Finnish Chamber of Commerce, Norwegian-American Chamber of Commerce, Swedish-American Chamber of Commerce and U.S. Department of Commerce/Select USA. The event will be hosted at the Royal Danish Embassy and members from all the Nordic Trade Councils will attend.

The purpose of the event is to be informative and to enlighten potential business ventures of the challenges and success stories that Nordic companies have faced upon entering the U.S. market.
SelectUSA/Department of Commerce, will present “How can SelectUSA guide you in setting up in the U.S.?” which will seek to acquaint potential investors with the procedures related to establishing business ties to the U.S.

From a Nordic perspective there will be a presentation by Vidar Skjelstad, President of KONGSBERG Defence Systems, a subsidiary of KONGSBERG Gruppen, who are Norway’s premier supplier of defence and aerospace-related systems. Mr. Skjelstad will be presenting his case study entitled “KONGSBERG a U.S. success story”.

ADBC looks forward to this collaborative event and look forward to seeing all of our corporate members attend.

Please click on the following link for more information and to RSVP:

Danish American Chamber of Commerce presents the Danish American Frontier Award

Each year the Danish American Chamber of Commerce of Northern California presents the Danish American Frontier award to a person or group of persons who have distinguished themselves by their actions, exploration or presence in areas of leadership, business, commerce, service, science, technology, invention, arts or humanitarian ventures.

This year, on 3rd April 2016 at 6pm, the DACC is hosting a gala event at The Intercontinental Mark Hopkins Hotel in San Francisco where the presentation of the Danish Frontier Award will be presented by non other than the Danish Prime Minister, Lars Løkke Rasmussen.

For more information regarding the nominations and the award please visit