Category Archives: News from ADBC


Denmark Participates at Invictus Games 2016

The recent Invictus Games 2016 hosted by Prince Harry in Orlando, FL, was a fantastic and inspiring event in which 30 Danish wounded soldiers competed in several sporting disciplines like Wheelchair Rugby, Rowing and Archery.

The event which seeks to inspire recovery, play an active part in the rehabilitation and honour the physically or mentally wounded Servicemen and women was attended by the Danish Minister of Defense, Peter Christensen, the Danish Chief of Defence, Peter Bartram. The Danish ambassador Lars Lose and the Embassy’s Defense Section participated in the support of the Danish VIPs. The Danish Team returned to Denmark after a fantastic but also emotional week with one gold, five silver and two bronze medals. Next Invictus Games will be in Toronto in 2017.

ADBC Young Professionals Event at Embassy of Denmark

The Embassy of Denmark and the American-Danish Business Council had the pleasure of inviting their Young Professional members to a networking event at the embassy.

The Young Professionals Network offers members the opportunity to join a social network for young students and professionals interested in fostering relations and increasing trade between the U.S. and Denmark.

It provides aspiring young professionals with unique networking opportunities that contribute to their professional development. The mission behind the network is to design a social network dedicated at giving young leaders the opportunity to socialize, exchange ideas, share common interests and grow professionally.

The event hosted at the embassy was in collaboration with DIS- Study abroad in Scandinavia and YTP- Young Trade Professionals who both invited their members for an opportunity to network with other young professionals, whilst gaining insight about Denmark and what it is like to work for a Danish company in the U.S.


Julie Scott from DIS - Study Abroad in Scandinavia presenting
Julie Scott from DIS – Study Abroad in Scandinavia presenting

Margaret Veveris from YTP (Young Trade Professionals) introduces her organisation to the attendees
Margaret Veveris from YTP (Young Trade Professionals) introduces her organisation to the attendees
ADBC was happy to feature ROXUL as a Danish company with Cassandra Mellon giving a company presentation
ADBC was happy to feature ROXUL as a Danish company with Cassandra Mellon giving a company presentation
Lauren Semeniuk from Novo Nordisk gave a presentation on working culture in Danish companies & Denmark
Lauren Semeniuk from Novo Nordisk gave a presentation on working culture in Danish companies & Denmark

EU Open House at the Embassy of Denmark

Denmark opened its doors to the public on May 14th in celebration of the annual EU Open house event.

The event is the highlight of the Washington May calendar and is celebrated during Europe Week. The event draws +50.000 visitors in total and between 3-4000 to the embassy of Denmark alone.

The Danish Embassy focused on Denmark in the U.S. where the themes was showcasing Danish companies that operate in the U.S. as well as providing a cultural aspect where visitors could learn more about Denmark and Danish culture. Denmark frequently tops the world rankings when it comes to green tech and general satisfaction with life.
The embassy had a number of stands and activities including ADBC members, Terma, Kelsen Cookies, Arla, LEGO, Novozymes and Novo Nordisk who chose to show case their companies at the event.

Within Danish culture lies food as well and this year we were happy to host a number of different Danish food exhibitors at the Embassy.

Amongst the selection of exhibitors invited we were happy to host Joe & the Juice for the first time. Joe & the Juice is a popular Danish coffee and juice retailer which has now opened up 3 different store locations in New York. They were a popular addition to the sunny day with their “pick me up” juice proving to be a big hit after the trek up the hill to the Danish Embassy!
We were also happy to host newly joined ADBC member ARLA, a Danish dairy producer, who provided quality cheeses and snacks for guests who took the residence tours.
Among our other food stands we had “Flødeboller” which is a distinctly Danish dessert which can be described as a marshmallow covered in a thin chocolate layer of goodness!

Below you can view a few pictures from the event which was visited by Prime Minister Lars Løkke Rasmussen and Minister of Foreign Affairs Kristian Jensen who both gave a lucky few a bike ride around the Embassy!


ADBC host Nordic Trade Council Event

The American-Danish Business council, in association with NACC, SACC, FACC, SelectUSA and the U.S. Department of Commerce hosted a Nordic Trade Council event at the Danish Embassy on March 15th 2016.

The U.S. Department of Commerce highlighted their services to Nordic companies entering the U.S. market as well what services they provide to Nordic companies already established here. The presentation also included informative material for U.S companies looking to expand into the Nordics.

The presentations by the Department of Commerce and SelectUSA were followed by presentations from 2 Nordic companies who have successfully penetrated the American market.

The first presentation came from Mr. Vidar M. Skjelstad, President of KONGSBERG Defense Systems USA, a subsidiary of the Norwegian KONGSBERG Gruppen presented one of the “Nordic Success Stories”. Mr Skjelstad gave a presentation on what challenges and cultural differences potential Nordic investors must overcome and realise in order to successfully conduct business in the U.S.
Mr. Skjelstad used his company KONGSBERG as an example whilst highlighting the strategies used for creating trans-Atlantic business opportunities.

The Swedish tech solutions company TACTON delivered a success story courtesy of Mr. Christer Holmberg the VP of sales for TACTON. The presentation titled “A successful U.S. market entry – a coincidence?” delved into the intricacies of cross-cultural communication and the importance of it in relation to creating successful business relationships. The key Mr. Holmberg proclaimed, is cultural understanding. Once that has been achieved then business can be conducted in a more successful manner as it is a crucial part of negotiating and networking, which Americans place a lot higher on the scale than the Nordics tend to.

U.S. – Danish military Event at Embassy of Denmark

The American-Danish Business Council and the Embassy of Denmark in Washington focus on cooperation between Danish and American defense companies in the U.S. Between April 10-15, 2016, Danish companies went on a joint series of company visits in Michigan, Washington DC, and New York City.

On April 12, as part of the overall program, the Embassy of Denmark in Washington, DC held a special event focused on sharing knowledge and cooperation within the defense industry.

Lieutenant Colonel Per Lyse Rasmussen commenced the afternoon with a welcome to the Danish Embassy addressing efforts made by the Danish Defence and the importance of collaboration between Danish and U.S defence companies.

Among the key speakers for the event at the Embassy of Denmark on April 12, were Mr. André Gudger, former editor of Defense News Vago Muradian and Todd Harrison from CSIS participated. General Peter Bartram, Chief of Defence Denmark, further briefed invited guests about the future of Danish defense.

Along with the event at the Embassy of Denmark on April 12, company visits and single sessions to a series of American defense companies helped to facilitate contact between companies across the Atlantic, and furthermore, to give Danish companies the opportunity to learn more about which Danish core competencies that are in demand in the U.S. defense industry.

From April 10-15, the overall program for the participating companies was concentrated on visits to companies specializing in solutions within the defense industry. First stop was made at General Dynamics Land Systems in Sterling Heights. General Dynamics Land Systems design and produce armoured weapon systems and electronics for the defense industry. Next, the participating companies visited BAE Systems and Raytheon, both of which are specialized in solutions for aerospace and defense, along with L-3, a supplier of surveillance and navigation solutions.

The following days after the event, the delegation of defense companies continued their visits to companies such as Boeing in Philadelphia, PA, Lockheed Martin in Moorestown, NJ and Telephonics in Farmingdale, NY, before the final visit to Bloomberg in New York on April 15.

If you have questions or would like to be considered as a future subject for a visit by representatives from the Danish defense industry, please do not hesitate to contact Lieutenant Colonel Per Lyse Rasmussen, Defense Industrial Cooperation Attaché, Direct +1 (202) 797-5336 or E-mail: PELYRA@UM.DK

For more information on the program and the export promotion tour please use the following link

Danish Chief of Defence, Peter Bartram
Danish Chief of Defence, Peter Bartram
Lunch in the Embassy Gardens
Lunch in the Embassy Gardens
André Gudger, Deputy Assistent Secretary of Defence
André Gudger, Deputy Assistent Secretary of Defence
ADBC logo smaller


EU Open House May 14th 2016

On May 14th 2016, the Delegation of the European Union to the United States and the Embassies of 28 EU Member States to the United States open their doors to the public during the EU Embassies’ Open House Day.

As an exclusive opportunity for ADBC members, the Embassy of Denmark invites you to showcase your company during our open house event.

If you would like to showcase a product, be represented with flyers, roll-ups or merchandise, or in any other way showcase the expertise and innovation of your company, please contact Justin Origen on as soon as possible as space is limited. There is no participation fee for members of ADBC.

About the EU open house event

This annual event is the highlight of the Washington May calendar and is celebrated during Europe Week. The event draws +50.000 visitors in total and +5000 to the embassy of Denmark alone. This year the EU Delegation is, for the first time, contemplating a general theme namely; sustainability.

The Danish Embassy will be focusing on quality of life and sustainability as Denmark frequently tops the world rankings when it comes to green tech and general satisfaction with life. Therefore the Danish Embassy will showcase various aspects of Danish values and culture at the open house.

Each embassy will open to the public on Saturday May 14th 2016 from 10 am to 4 pm, offering a rare look inside the buildings as well as providing a unique opportunity to experience the country’s cultural heritage and national traditions.

Nordic Trade Council Event March 15th

ADBC is happy to announce a joint Nordic Trade Council Event to be held March 15th 2016.

The upcoming event has been a collaborative effort between the The American-Danish Business Council, American-Finnish Chamber of Commerce, Norwegian-American Chamber of Commerce, Swedish-American Chamber of Commerce and U.S. Department of Commerce/Select USA. The event will be hosted at the Royal Danish Embassy and members from all the Nordic Trade Councils will attend.

The purpose of the event is to be informative and to enlighten potential business ventures of the challenges and success stories that Nordic companies have faced upon entering the U.S. market.
SelectUSA/Department of Commerce, will present “How can SelectUSA guide you in setting up in the U.S.?” which will seek to acquaint potential investors with the procedures related to establishing business ties to the U.S.

From a Nordic perspective there will be a presentation by Vidar Skjelstad, President of KONGSBERG Defence Systems, a subsidiary of KONGSBERG Gruppen, who are Norway’s premier supplier of defence and aerospace-related systems. Mr. Skjelstad will be presenting his case study entitled “KONGSBERG a U.S. success story”.

ADBC looks forward to this collaborative event and look forward to seeing all of our corporate members attend.

Please click on the following link for more information and to RSVP:

Danish American Chamber of Commerce presents the Danish American Frontier Award

Each year the Danish American Chamber of Commerce of Northern California presents the Danish American Frontier award to a person or group of persons who have distinguished themselves by their actions, exploration or presence in areas of leadership, business, commerce, service, science, technology, invention, arts or humanitarian ventures.

This year, on 3rd April 2016 at 6pm, the DACC is hosting a gala event at The Intercontinental Mark Hopkins Hotel in San Francisco where the presentation of the Danish Frontier Award will be presented by non other than the Danish Prime Minister, Lars Løkke Rasmussen.

For more information regarding the nominations and the award please visit

ADBC Annual Meeting

Ambassador Lars Gert Lose welcomed the members to the annual meeting at the Residence on December 14th. The Ambassador also welcomed the guest speaker, Stephen Brugger of AmCham. As already outlined in his greeting, he then turned to his priorities and how ADBC fits within those priorities. It is important to grow the organization and bring more value in terms of networking opportunities and engagement with US stakeholders and decision makers as well as visiting Danish VIPs.


With the transition to the new Secretariat headed by the Head of Trade and the sector experts within her team, ADBC will be more integrated into the work of the Embassy and the Trade Council. Also, the Deputy Chief of Mission, Lars Bo Møller, and the head of Economic Diplomacy, Niels Heltberg, will be more involved and integrated into the work of ADBC. Morten Cass Skrøjer will remain responsible for outreach to Congress/Congressional Friends of Denmark Caucus and members of the Administration.


Niels Heltberg briefed the members on the organization around the Economic Growth Council. The graph below gives a simple explanation of the structure.

Lina Gandløse Hansen then explained how the Secretariat would operate as of January 1st. She presented an event calendar for 2016 and introduced her team members.

She also presented a three tiered event sponsorship package.


Stephen Brugger then took the podium to present AmCham and the Transatlantic Company of the Year award. AmCham was founded in 1999 and has grown from 50 members in the early years to 250 members today. He described the different phases of growth from the initial phase centered on more social events, like Thanksgiving, to now a more ambitious focus – that is, the thought leader of choice and the voice of international business in Denmark.

One major effort, the White Paper on multinational investments in Denmark, demonstrated that while investment is stagnant, foreign owned companies are responsible for some 20 percent of jobs. This was a major wake-up call to the Danish government in terms of realizing the importance and the impact of foreign investment.

More information is available in this newsletter on the Transatlantic Company of the Year award. Furthermore the presentation for this years Annual meeting can be viewed at the end of the article.

The meeting concluded with all being invited to stay for the DC Sustainability reception and the concert by SMUK.

ADBC presentation Annual Meeting

annual meeting

Deputy Chief of Mission, Lars Bo Møller, Steve Williams of Lockhead Martin, Ambassador Lars Lose and Steve Williams of AmCham


Another fun and successful annual Christmas event was enjoyed by some 600 guests on December 9th and 10th. This year marks the 10th anniversary of Creative Christmas at the Danish Embassy in the US. The atmosphere was festive and displayed Danish culture at its best.

This year the theme was Healthy Living: Healthy Body, Healthy Mind

The Danish lifestyle is famous for being healthy and balanced. The famous biking culture gives exercise while reducing carbon emissions. Biking combined with the Danish model of increasing use of renewable energy ensures clean air – important in reducing and lessening the impact of certain illnesses: like asthma, other respiratory illnesses and cancer. In terms of food, Danes are highly focused on organic farming and a farm-to-table culture. Denmark’s largest food and agricultural companies are owned by farmers and based on the cooperative movement that has made Danish farming so successful. Moreover, over the last two decades, Denmark has been part of the development of the Nordic Kitchen and the rise of several chefs that are not only very talented but also world renowned.

Regarding renowned chefs, Claus Meyer and his team set the menu this year, prepared delicacies and arranged a baking station for the evening. Claus Meyer is the co-owner/founder of Noma (formally the number one restaurant in the world) and founded the New Nordic Cuisine movement. He has written numerous cookbooks and hosted a television cooking program shown in fifty countries.

Meyer is also a philanthropist – founding and supporting the Melting Pot Foundation which runs food schools in Danish prisons. Two years ago he opened a gourmet Restaurant Gustu, in the poorest capital of South America, La Paz Bolivia, and soon will be running 13 canteens in the slums of the El Alto district. Gustu and the canteens function as an educational institution overseen by the foundation.


Claus Meyer speaking on healthy living

Claus Meyer has recently relocated to New York City with his wife, his three daughters and two dogs in order to establish a food hall and restaurant rooted in the new Nordic culinary philosophy to be located in Vanderbilt Hall at Grand Central Terminal.

For Creative Christmas, the Embassy’s new chef, Jens Fisker, worked with three chefs from the Meyer team to produce an innovative and scrumptious offering. The menu was created by Claus Meyer for the event. It included: Deer tartare and lingon berries; Salmon; Cold smoked salmon with beetroot tartar and smoked creamed cheese; warm Roast Pork Sandwiches with crackling skin, pickled red cabbage and raw apple;  Brisket Sandwich with red onion relish and winter salads. There was a cheese station with Arla cheeses and Rhonda’s special cheese bread. Dessert was a special twist on the traditional Danish Christmas rice pudding: Pearl Barley Ris a la Mande style with cherry sauce and a Meyer Lemon sauce.





Shelton Brothers again supplied special Danish beers: including, Amager Hr. Frederiksen, Amager Rye Porter, Mikkeller Santa Little, Mikkeller Drink’ in the Snow, Mikkeller Arh Hvad? Mikkeller Not Just another Wit, Mikkeller Better Half IPA, To Øl Snow Ball Saison, To Øl Nordic By Nature, and To Øl Sur Yule.



The residence was decorated by the Danish fiber artist Grethe Wittrock. Wittrock displayed pieces made of recycled material with a series of bird-like fiber objects and wall hangings.

Wittrock’s work has been exhibited throughout the world in cities such as Copenhagen, London, Munich, Hong-Kong, Paris, Sao Paolo, and Kyoto. She has won numerous international awards, including multiple grants from the Danish Art Foundation.

Music was provided by Langkilde /Matza Duo. Johannes Langkilde, Danish correspondent in Danish-American foreign affairs and musician, played piano. His partner Louis Matza was on guitar. The duo played a variety of smooth jazz music to set the ambience for a festive and relaxed evening.

This year’s Charity partner was SOME:IMG_7479

SOME (So Others Might Eat) is a well-established soup kitchen serving the most vulnerable residents of Washington. Guests were encouraged to bring gift cards and information was included in the gift bags given to guests. The embassy has also donated six tickets to attend Creative Christmas for SOMEs annual fundraising Gala Silent Auction held at the National Building Museum.

As always our Sponsors made another Creative Christmas possible and should be thanked accordingly. A huge thank you to:

Lockheed Martin, Mærsk, Haldor Topsoe, GE, Harris, Systematic, Novo Nordisk, Terma, Boeing and

Arla and Danish Crown for in kind donations.DSC_4944

Pictures of ADBC members at CC 2015

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