Category Archives: News from the Embassy


The Danish Government Introduces a New Coalition

Denmark has got a new coalition government consisting of Venstre (Denmark’s Liberal Party), Liberal Alliance, and the Conservatives. On November 28th the Danish Prime Minister, Lars Løkke Rasmussen, broadened his cabinet by introducing 22 new ministers from the three parties. Among the 22 new ministers are three new minsters in the Ministry of Foreign Affairs; Anders Samuelsen who serves as the Minster for Foreign Affairs, Ulla Tørnæs, who serves as the Minister for Development Cooperation, and Karen Ellemann, who serves as the Minister for Nordic Cooperation. The three parties claim to join forces on the foundation of a more free, rich, and equal Denmark. Since the election last year, Venstre has governed Denmark alone. Now, Venstre has 13 ministers in the new coalition while Liberal Alliance has six and the Conservatives have three.

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Applause to the “Nordic Approach”

In a new book, released by Center for Transatlantic Relations at SAIS Johns Hopkins University, “Nordic Ways” are celebrated. Denmark, Sweden, Norway, Iceland, and Finland have proved to hold clues for solving challenges of the modern world. The book contains several essays written by leading decision-makers from the five countries who reflect upon the Nordic Way in terms of business, culture, education, environment, social life, security, and politics.

In the United States there is a growing interest in approaching things the “Nordic Way”, and despite their small size, the Nordic countries have gained remarkable influence in the Unites States. The “Nordic Ways” book explores the underlying factors that cause this influence but it also emphasizes challenges to this Nordic approach.

The Manager of Center for Transatlantic Relations, András Simonyi writes in the foreword of the book that “These seemingly small countries have been pouring out ideas as well as practical solutions for the last fifty years. Their no nonsense, down to earth, self-critical and pragmatic approaches can be traced back to their culture, their past struggles, their fight with the elements and the understanding that democracy, tolerance, diversity and acceptance combined with healthy competition and care for the most vulnerable is the right mix”.

The “Nordic Ways” book is developed by a group of people from the Nordic countries who wish to provide insight into what it means to be Nordic and how Nordic contribution can solve global issues. The book was launched in Washington D.C. at an event in October, where the topic of discussion was ‘The Power of Design and Innovation in the Nordic Countries’.

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Four of Denmark’s Most Vital Sectors in the U.S.

Within the sectors of healthcare, sustainability, agriculture & food and maritime we find some of Denmark’s most significant companies on the U.S. market. Below you will get to know a bit more about the four sectors.

In the U.S., the largest of the four esectors is the healthcare sector, which accounts for 25 percent of all Danish export to the U.S. and is estimated to constitute a 20 percent share of Danish GDP in 2024. Thereby, the healthcare sector is highly integrated in the Danish economy with an export sum representing a value of $3.7 billion.

The demand for Danish innovative green solutions is continuously increasing in the U.S., which is why the sustainability sector is vital as well when promoting Danish trade in the U.S. Danish companies within the field of sustainability have proven that green development and economic growth walk hand-in-hand. In the U.S., it has become evident that Danish companies are among the best to deliver innovative solutions for renewable energy.

Thanks to a high shipping quality, safety and environmental protection, and a strong commercial competitiveness, Denmark is home to a large maritime cluster, which makes the maritime sector pivotal for Denmark. Danish maritime companies account for approximately 24 percent of Denmark’s total export and the U.S. is the second largest market for Danish shipping. On average, a Danish operated ship enters an American port more than 3,000 times a year.

With a market of 315 million consumers, the U.S. represents a great potential for the Danish agriculture & food sector. Focus on quality food, health and traceability of production is increasing in the U.S., and Danish companies have a strong tradition in awareness of excellent and natural food and agricultural products. In 2014, the U.S., imported Danish food and agricultural products of approximately $787 million.

With our excellent business delegation and a program of more than 30 events of both informative character and for networking, the scene was set for knowledge sharing and creation of new collaborations and innovative partnerships.

Rambøll Signs Important Contract with the City of Cambridge

During the export promotional tour, Rambøll and the City of Cambridge officially agreed to collaborate on a low-carbon energy supply masterplan for the City of Cambridge in Massachusetts. The plan is part of the city’s ambitious sustainability vision.

Thomas Vetrano, who is Managing Director at Rambøll, went to Boston University to sign the contract with Richard C. Rossi, the City Manager of Cambridge. To participate in the signing ceremony were His Royal Highness The Crown Prince of Denmark and the Danish Minister for Business and Growth.

Global Market Director for Energy in Rambøll, Jens Ole Hansen states that the contract is an important step for Rambøll, since it helps Rambøll gain a strong foothold on the American energy market. Rambøll is extremely confident about the potential of the American energy market, which is why Rambøll opens an office in Boston before the end of 2016 dedicated to energy services.

DONG Energy Enters Massachusetts with Offshore Wind Farm

During the export promotional tour, DONG Energy seized the opportunity to mark Denmark as a flagship for renewable energy in the U.S. Bay State Wind is a utility scale offshore wind farm outside the coast of Massachusetts, where DONG Energy plans to build a farm with an installed capacity of up to 1,000 MW, which is enough to power over half a million households.

The event was hosted by DONG Energy  in order to celebrate the new Massachusetts Energy Bill and DONG Energy’s presence in Massachusetts.

Thomas Brostrøm, The General Manager of DONG Energy Wind Power in North America, opened the event by welcoming everyone, including HRH The Crown Prince, Troels Lund Poulsen, The Danish Minister for Business and Growth, and Matthew A. Beaton, Secretary, Executive Office of Energy and Environmental Affairs.

In their remarks, Secretary Beaton and Minister Poulsen touched upon the new energy bill as a game-changer for offshore wind in the U.S., and in the end HRH The Crown Prince received a framed and signed energy bill.

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Guldmann Inc. Opens Showroom in Boston

On September 29 2016, as part of the export promotional tour, the Danish healthcare company Guldmann Inc. opened their new showroom in Boston with Their Royal Highnesses The Crown Prince Couple and the Minister for Business and Growth. A market leader in the U.S. and globally, Guldmann excels in safe patient handling, equipment, and consulting. Their innovations and models are the most duplicated and imitated in the industry which underlines how impactful this Danish design is to the medical equipment industry.

With the new showroom, Guldmann Inc. responds to a demand in the North Eastern U.S. market, since they are the only manufacturer offering lifts in this area.

Guldmann Inc.’s turnkey solutions for hospitals and institutions are changing mobility and transfer of patients, providing safer environments and ultimately more time to care for patients.
At the opening event during the export promotion, Her Royal Highness The Crown Princess was not scared to get hands-on as she pretended to be a doctor helping out a man from a lift.

LEO Pharma Opens new Research and Business Development Office in Boston

As a major actor worldwide within healthcare, LEO Pharma A/S dedicated one of the export promotional tour’s sector specific activities to the opening of their new LEO Science & Tech Hub in Cambridge.
Through this new venture LEO will be able to join forces with the strong academic life science community in the U.S. to advance treatment of skin diseases.

Accompanied by the Danish Minister for Business and Growth, Her Royal Highness The Crown Princess of Denmark announced the official inauguration of the new hub. The Hub is part of LEO Pharma’s new direction and focus on collaboration, innovation, and science. The Hub will explore opportunities for partnerships by engaging in collaborations with academic centres, entrepreneurs, and companies.

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Secretary of State John Kerry visits Denmark & Greenland

U.S. Secretary of State John Kerry travelled to Copenhagen, to have bilateral discussions with Prime Minister Lars Løkke Rasmussen and Minister of Foreign Affairs Kristian Jensen on issues including Arctic cooperation, climate change, migration, the campaign against ISIL, the conflict in Ukraine, NATO and trade.

Secretary Kerry noted that Denmark is a strong ally of the US on matters of international security and applauded the Danish contribution towards the fight against ISIL, including the recent deployment of F16 fighter jets. Trade was on the agenda as well and Secretary Kerry continued by mentioning the importance of reaching an agreement regarding TTIP (Transatlantic Trade and Investment Partnership) and how it would be a mutually beneficial resolution for all countries involved. He thanked Denmark and their contributions towards the agreement. Prime Minster Lars Løkke who visited the U.S. in late March expressed his support of the TTIP agreement whilst visiting Washington D.C.

After their meeting in Copenhagen, Minister of Foreign Affairs Kristian Jensen and Secretary of State John Kerry travelled to Greenland to meet with Greenlandic officials and discuss shared challenges of climate change in the Arctic. The U.S. is the current chair of the the Artic Council which holds several meetings a year discussing developments in the region. Members of the Artic Council include, Canada, the Kingdom of Denmark (including Greenland and the Faroe Islands), Finland, Iceland, Norway, Russia, Sweden and the United States.

Secretary of State John Kerry and Minister of Foreign Affairs Kristian Jensen, during Kerry’s visit to Greenland.
Secretary of State John Kerry and Minister of Foreign Affairs Kristian Jensen, during Kerry’s visit to Copenhagen.

Danish Constitution Day Event June 6

The Danish National Constitutional Day June 6th celebration and reception at the Embassy of Denmark.

The Embassy of Denmark hosted a Constitution day celebration at the ambassador’s residence. Among the crowd were colleagues, friends and dignitaries from other embassies. The mood was light and with the sun out the Danish Ambassador Lars Lose decided to grab his electric guitar and join the band in playing a rendition of the Danish and American national anthems respectfully, needless to say it was a crowd pleaser!

The reception was held in celebration of the Danish constitution of 1849, which formed the basis for Danish society and values. The values can primarily be seen in the Danish society through our high freedom of expression, freedom of assembly and democratic respect for others.

Our values are additionally also expressed through our international commitment, by promoting democratic rights, gender equality and a green way of living around the world. The ties between Denmark and the U.S are continually being strengthened through strategic alliances as well as the exponentially increasing trade between our two countries.

Ambassador Lose Rocking out
Ambassador Lose Rocking out

Danish Parliament’s Business Committee Visits the U.S

In March 2016 the Danish Parliament’s Business, Growth and Export Committee visited multiple locations across the east-coast as well as the mid-west; New York, New Jersey, Chicago and Washington D.C. The purpose of the visit was to visit Danish companies working in the U.S., American companies who are active in Denmark as well as putting focus on the sharing economy, entrepreneurship, TTIP and to look at potential growth for Danish businesses on the American market.

The Business, Growth and Export Committee started their visit in New York City where they met with Danish companies such as the Danish consultant business ReD, a strategy-based consulting company focusing on human sciences, as well as other Danish-American entrepreneurs in the area. They also visited the Danish CleanTech Hub which is a US-Danish public-private partnership and the single point of entry for all clean-tech related activities between Denmark and New York.

The increasing presence and progress made by Danish pharmaceutical companies in the U.S. warranted a visit by the committee to Novo Nordisk in New Jersey and Lundbeck in Chicago. They met with the President of Novo Nordisk Inc. USA, Mr. Jesper Høiland and Mr. Peter Anastasiou, President of Lundbeck USA, to discuss their business and investments in the American market. Furthermore, the committee met with two American pharmaceutical companies with subsidiaries in Denmark, BMS (Bristol-Myers Squibb) in NYC and Medtronic in Washington D.C., to talk about their growing investments in the Danish market.

The committee also visited Maersk in New Jersey at the APM Terminal to discuss global trade and how Maersk operates in the U.S. with the President of Maersk Line in North America, Mr. Michael J. White.

Besides discussing free trade and growth opportunities with the businesses, the committee also met with the Department of Commerce in Washington D.C. to discuss TTIP and its implications for Danish-American trade as well as EU-US trade which was a good precursor for a meeting with Google discussing the sharing economy with attendance from UBER and other innovative companies and think tanks.

Lastly the committee put focus on the progression of the Danish Water Alliance providing water technology to the in the U.S. The committee met with Glenbard Wastewater Authority to discuss the Water Technology Alliance and the new partnerships with Danish NISSEN Energy and Technology.