Category Archives: News from Trade Council

Introducing the Food, Agriculture and Fisheries Team

Troels Mandel Vensild is the new Minister Counsellor of Food, Agriculture and Fisheries at the Embassy. He has 14 years of experience from within Government institutions on Food and Agriculture in Denmark. Before joining the Embassy in August 2017, Troels was Head of Division for International Trade at The Danish Veterinary and Food Administration from 2013 to July 2017. Troels was lead negotiator for market access for live animals, food, feed, etc. to markets such as China, Japan, Russia, South Africa, Colombia and other emerging markets in especially South East Asia and South America.

Previous positions include serving as Attaché at the Danish EU-representation in Brussels and President of the Council Working Group on Fisheries, from 2008 until 2012. He has also served at the staff of two Ministers.

Moreover, he holds a Master in political science from The University of Copenhagen and a BA in history from The University of Southern Denmark.

In his position as team leader for Food, Agriculture and Fisheries at the embassy, Troels will use his extensive experience in international trade and knowledge of the Danish Food Cluster to assist Danish companies in the US as well as to ensure close relations with relevant government agencies.

As of April 1st, 2017, Tine Hasling Rasmussen has been Commercial Advisor of Food Agriculture and Fisheries at the Embassy. Tine is the team’s commercial specialist and has a commercial background, specialized in business development and innovation on a global scale. This includes various positions within the Danish Trade Council under the Ministry of Foreign Affairs of Denmark as well as several stays abroad of longer periods.

Tine holds a M.Sc. in Management of Innovation and Business Development and a B.Sc. in Business Administration and Service Management, both obtained from Copenhagen Business School.

In her position as Commercial Advisor her focus is on assisting Danish companies enter or accelerate their business on the US market.

Economic Diplomacy – Global Public Affairs

One of the teams main tasks is to make sure that Danish interests are high on the agenda of the US Administration. The team maintains very good relations with the USDA and other Government entities such as USTR, FDA, FSIS and APHIS. The team also works through Committees on Capitol Hill in both the Senate and the House as well as think tanks, and other institutions. The excellent relationships allows for access and influence, in the end benefiting Danish interests and companies.

Another big task for the team is to facilitate Danish/American partnerships that are beneficial to both parties and lead Danish companies in the right direction on new markets. The team can help grow the business by mapping out relevant stakeholders.

Staying on top of legislation is crucial for Danish food and AG-industry companies with existing or potential export to the US, and is another area where the team can assist.



Troels Mandel Vensild

+1 (202) 750-9636

Tine Hasling Rasmussen

+1 (202) 372-5151



Valuable Insights on District Heating

On October 24th, the Danish District Energy Alliance hosted a district energy workshop for universities in Greater Boston. The workshop was followed by a panel discussion with key stakeholders from the cities of Boston, Cambridge and Somerville.

The Danish District Energy Alliance has for several years worked closely with universities in the Greater Boston Area who are interested in establishing or updating district energy systems at their campuses. This has resulted in the creation of a group called Campus Energy Accelerator, which includes University of New Hampshire, Dartmouth, Smith College, Princeton and Tufts University. Tufts University kindly hosted the workshop on October 24th with participation of the Danish Minister for Energy, Utilities and Climate Lars Christian Lilleholt.

At the Campus Energy Accelerator workshop, four leading Danish companies shared their insights on various aspects of district energy. Ramboll gave insights into strategic energy planning, while ABB presented their system integration and control optimization technologies for district energy systems. Furthermore, Danfoss disclosed their knowledge within system efficiency and building connections, concluding the workshop with Grundfos presenting valuable expertise regarding the use of efficient pumping systems to campus energy.

Cooperation across the Atlantic

After the workshop, the Danish Embassy alongside with the Danish Energy Agency and the Danish companies attended a roundtable with the Mayor’s offices of Boston, Cambridge and Somerville. The Energy Commissioner of Massachusetts Ms. Judith Judson brought her perspective on how to cooperate between city and state to meet sustainability goals. This was a unique opportunity to exchange knowledge on energy planning and how to integrate district energy solutions regionally. “I see this roundtable as a great opportunity to discuss the possibilities of district heating, which is a topic close to my heart, and which has been a key element in the Danish energy policy since the seventies – and still is today,” Mr. Lilleholt stated at the roundtable.

Read more on the District Energy Alliance here.

Trade Council welcomes new advisor

Andrew Kessler is our newest Senior Commercial Advisor within the Danish Trade Council’s Energy & Environment Team. He is responsible for the Biogas and Waste sectors. Andrew began his career as an investment banker holding senior positions as a corporate finance and M&A professional at various firms in New York and London executing equity, debt and M&A transactions across a diverse set of sectors and markets. In 2010, he founded Turning Earth, a company focused on converting organic waste into biogas and compost. Andrew writes and lectures on organics recycling and related topics, regularly speaking at industry forums and conferences. He served on the Board of Directors of the U.S. Composting Council from 2010 to 2012 and was elected to its Executive Committee in 2011 and 2012, as Vice President and Treasurer, respectively.

Waste management in the U.S. is at an inflection point. U.S. municipalities, corporations and individuals are seeking new ways to reduce and recycle waste, with a particular focus on the organic fraction of waste such as food waste, yard waste, agricultural waste, etc.

Organic waste can be converted into valuable resources such as biogas and compost, representing an important and growing source of renewable energy.

Andrew will be heading the effort to assist Danish companies in these sectors enter into the U.S. market as well as expand existing operations in the U.S.

To quote Andrew, “Denmark has a wealth of value added services, technologies and equipment in the biogas and waste sectors to help U.S. stakeholders achieve their objectives.”

The Biogas and Waste sectors are the latest additions to the Danish Trade Council’s Energy & Environment Team’s portfolio of sector coverage, which also includes CHP, Green Building, Innovation, Smart Grid, Solar, Water & Waste Water and Wind Power.

“Since I began collaborating with the Danish Trade Council several years ago, their team and capabilities have grown substantially. The Danish Trade Council is delivering a broad range of high value business development and execution services under the leadership of subject matter and sector experts. I am delighted to join the Trade Council and its team of highly qualified professionals.”


Biogas, Waste, Recycling, Environmental Services, Renewables

Operational Management, Corporate Development, Project Development, Corporate Planning & Analysis, Corporate Finance, Corporate Advisory, Capital Markets


MBA, New York University’s Stern School of Business

BA in Economics, University of Virginia


+1 (202) 797-5324

Trade Council welcomes two new advisors

The Trade Council have long been offering Danish companies a direct connection to Washington D.C facilitating policy monitoring in the different sectors, strategic advice, and relations to U.S. Government, Congress Members, and other relevant partners. Please meet our two new team-members; Tine Hasling Rasmussen and Heidi Roborg Storgaard.

Tine Hasling Rasmussen

Tine is our new junior commercial advisor within the food and agriculture sector, and will focus on assisting Danish companies enter or accelerate on the U.S. market. Tine has a relevant commercial background specialized in business development and innovation on a global scale. This includes various positions within the Danish Trade Council under the Ministry of Foreign Affairs of Denmark as well as several stays abroad of longer periods. You are welcome to contact her at │ +1 (202) 372-5151

Heidi Roborg Storgaard

Heidi will focus specifically on assisting Danish environment and energy companies on public affairs issues. Heidi has a relevant public affairs background specialised in environment and energy. This includes positions in the Danish Energy Association’s EU office in Brussels, DONG Energy’s Global Public Affairs team, interning at the Danish Parliament’s Climate & Energy Committee, and most lately, 2 years as Environment Advisor at the European Parliament in Brussels. You are welcome to contact her at │+1 (202) 304-2636..

Trade Council establishing Waste & Recycling Advisory in the U.S.

A market opportunity

Several states and cities in the US have been given goals of no longer disposing waste at disposal sites. Instead, waste should be recycled and resource utilized. According to the Danish Trade Council in the US, if Danish companies in the waste industry join forces in coming up with total system solutions, opportunities for export will be presented. This is why the Trace Council is establishing the Waste & Recycling Advisory. It will be a sector team that will seek out actors in the American waste industry, discuss solutions and lay the foundation for potential sales.

Danish competence

The Danish companies in the industry might seem small individually compared to the big actors in the United States, which is why the Waste & Recycling Advisory will focus on whole systems and complete technologies. The same approach has been successfully applied to the District Heating industry.

To read more about this new initiative click HERE.

SelectUSA Investment Summit

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Trade Council launches Urban Solutions Platform

The Trade Council in the Ministry of Foreign Affairs recently launches a platform to promote Danish Urban Solutions. With ever growing challenges around the globe due to increasing urbanization, demand for Danish innovative, sustainable and intelligent solutions is high. The Trade Councils extensive global network provides ample opportunities for export, and with the launch of the Urban Solutions Platform, they seek to formalize a network of missions and the Danish suppliers, technical advisors and public authorities together with developers, investors and municipalities globally.

To learn more about the platform, visit the Trade Councils website by clicking HERE and join their LinkedIn page by clicking HERE.

Danish export to the U.S. expected to grow in 2017

2017 looking strong

Danish export to the U.S. is looking strong in 2017. Based on numbers from Oxford Economics and Statistics Denmark, we are expecting a growth in export at impressive 17.5 percent. The export of goods is expected to go from 52.565 million DKK in 2016 to 61.763 million DKK in 2017. These numbers are based on a projected growth in the U.S. GNP at 2.3 percent, as well as a strong exchange rate.
In 2016 the export from Denmark to the U.S. decreased by 3.1 percent. What these numbers do not show is that there was a growth in the export of pharmaceutical products, at 1.3 percent compared to 2015. Pharmaceutical products account for 55 percent of the Danish trade export. However, there was a significant decrease in the export of machines and vehicles, and this sector, which accounts for 22 percent of the Danish trade export to the US, decreased its export with 16,7 percent. The export of machines and vehicles was exceptionally strong in 2015, and thus the numbers from 2016 where actually not low, they averaged the export of the previous years.

Positive overall trend

Despite this stagnation in export in 2016, the overall trend over the last years has been a considerable growth in export of Danish products to the US, and today the US is the third biggest trade partner measured on direct trade. Furthermore, an analysis made by Danske Bank shows that the US is even more important for Denmark than these trade numbers show. In fact, the US is the second largest export market, when looking at the final destination of Danish products. For the full Danske Bank analysis, click the PDF to the right .

Overall, all numbers indicate that 2017 will be a great year for Danish export to the U.S.

Facts & Figures: Export Status and Forecast for Danish exports to the U.S.

Status on Exports

After a record year in the growth of Danish exports to the U.S. in 2015 and stagnation in 2016, Danish exports are off to yet another significant increase according to the Export Forecast from the Danish Ministry of Foreign Affairs.

In the analysis from Statistics Denmark, in 2015 Denmark’s total exports to the U.S. increased by 27.7 pct., with the increase primarily coming from an increase in the export of goods. This was a truly remarkable increase, which cemented the strong bilateral trade relations between Denmark and the U.S.
Following up on a record year like 2015 was always going to be tough and 2016 did indeed turn out to be quite the challenge overall. The estimate for the overall growth in exports to the U.S. in 2016 is currently at -2.8 pct. according to Ministry of Foreign Affairs Export Forecast, with the decrease mainly stemming from ship freight due to decreasing freight rates and the exports of machinery.

Looking ahead

However, looking ahead to 2017, the Export Forecast estimates a 17.5 pct. increase in the export of goods, with the estimate for the export of services not yet available. This indicates that by the end of 2017, the export of goods over the last 6 year will have increased by more than 36 pct.!
The Trade Council at the Embassy looks forward to helping Danish companies continue on this positive path, and we look forward to a year full of opportunities.

Danish Exports to the U.S. and change in Exchange Rate relative to 2012

Source: Danish Ministry of Foreign Affairs Export Forecast

Danish Companies to Clean American Wastewater

In a new project facilitated by the Trade Council, Danish companies are to retrofit a wastewater utility outside Chicago with Danish technologies. If the project establish foothold in the U.S., this could mean orders worth billions to Denmark in the future.

In this new project Danish companies will retrofit the Glenbard Wastewater Authority with Danish technology. Behind the project is the Water Technology Alliance (WTA) – a collaboration between leading Danish water technology manufacturers, Aarhus Vand and the Trade Council.

The project has also gained 10 million DKK in support from the MUDP.

“This project is truly a unique opportunity to show the American market how it is possible to integrate Danish technology in an American wastewater facility,” said the Consul General Jakob Andersen, who is in charge of the Trade Council’s effort to support Danish export of technologies to the U.S. within energy and environment.

The retrofitting of the wastewater utility is expected to be finished in 2019, and the project is the first of its kind in this magnitude where Danish solutions are developed and adjusted to an American plant. In the future, the retrofitting could have a great impact on Danish export of water technologies, according to Jakob Andersen.

“This is the icing on the cake after four years of intensive export promotion. There is a lot to gain, if this project gets established in the US. Specifically, it could mean orders worth billions for Danish companies,” he said.

The Danish companies participating in the project is AVK, Danfoss, DHI, Grundfos, Landia, LINAK, Nissen Energiteknik og Stjernholm. The project is being led by DHI.


Regulations and Outdated Technology

Many American wastewater treatment plants are major consumers of energy and the aim of this project is to achieve more energy neutrality and a better effluent quality.

“In addition, the purpose of this project is to develop, adjust and demonstrate Danish wastewater technology in the U.S.,” said Jacob Vind, director of the Water Technology Alliance (WTA), who among others is behind the project.

“A lot of American wastewater utilities are operated with outdated technology, and they do not yet clean the water for nutrients like nitrogen and phosphorus like we do in Denmark,” he said.

Several places in the U.S. are looking towards a tightening of the emission requirements on nitrogen and phosphorus in particular. Therefore, a lot of American wastewater treatment plants are to face new challenges.

“The American wastewater utilities must adapt to the new regulations, and that can turn out expensive, if they do not look into energy-neutral solutions. For Denmark this means a unique export opportunity, as we are technologically more advanced in this area,” said Jacob Vind.

According to the Consul General, Jakob Andersen, it is also about gradually influencing the American mentality.

“It is important for us to show that in Denmark we see wastewater treatment plants as a resource and not a burden,” he said.


Systematic Cooperation

In collaboration with Aarhus Vand the WTA is working on building and strengthening networks within the water and wastewater industry in the U.S.

“We work from a three point perspective. First, our employee form Aarhus Vand visits the American wastewater utility to determine what is needed and where we can help. Then we facilitate workshops where Danish companies present their solutions to the specific utility. Finally we invite the American company to Denmark to show them in person how this can be done,” said Jacob Vind, director of WTA.

According to Jakob Andersen it is significantly more expensive to retrofit an older wastewater treatment plant in the U.S. than in Denmark.

“The reason for the higher prices is that American projects often have too many advisors on board and too many links in the supply chain. Our goal is to offer a complete solution with both Danish suppliers and American advisors,” he said.


New Financial Model

This project has been established through close collaboration between WTA and Aarhus Vand. Both the execution and the finance make the project unique.

“This retrofitting is unique because we unify technical solutions from different Danish companies offered in community through the WTA,” said Jacob Vind.

“Beside the WTA-collaboration the financial model is also quite special. In this particular model, the utility owner does not need to provide “investment capital”. Through performance guarantees the model ensures that both the plant owner and the U.S. investors will get a share of the savings that can be achieved by using Danish water technology solutions,” he said.

The combination of the technical and financial solution is expected to have great potential in the U.S.