Starting August 1st 2014, Joan Hentze is the new Head of Trade at the Danish Consulate General in New York – equally responsible for the Healthcare and Design teams across the US.
Joan is expatriated from the Ministry of Foreign Affairs of Denmark, where she was the Global Industry Team leader for the Healthcare Industry. In this position she was responsible for an international team of 25 highly specialized healthcare experts, development and implementation of the Danish Government’s Growth plan within the healthcare sector. Furthermore she has played a vital role in the development of public affairs activities across the Ministry of Foreign Affairs.

As part of the organisation in the US, Joan will use her extensive knowledge and previous experience to further develop the Healthcare and Design departments by use of a strategic approach building different business development models and strategic partnerships applying to each of the industries. In addition, Joan will be part of the public affairs team across sectors in the US – making use of her strategic and innovative mind-set and strong drive for results working with policy makers, senior business leaders, think tanks and NGO worldwide on a wide variety of issues.

Joan holds a solid theoretical foundation provided by a master degree and executive MBA from CBS in 2013. She has significant business experience within corporate public affairs including stakeholder management & political risk management, executive positioning, business development based on close corporation with the major Danish companies within the pharmaceutical and healthcare industry. Joan possesses valuable skills in matching and constantly developing the commercial services of the Ministry of Foreign Affairs with the needs of the Danish companies working in international complex environments with rapid global changes.